We’ve all been there. You have a pleasant interaction with a cashier, an adviser on the phone, or a seemingly sentient chatbot, and then they ask the question: “would you mind answering a few questions about your experience?”. Customer feedback makes the world go round - letting you know the things you are doing for your customers that are really working, as well as the opportunities that you may be missing. But you can’t just go charging in like a rhinoceros; there is an art to getting it right. Structuring your process and introducing thoughtful incentives can help make sure your request for valuable feedback doesn’t disrupt an otherwise positive customer experience, but enhances it - like gravy on a Sunday roast. But we’re getting ahead of ourselves… To understand how to collect feedback in the best way possible, you first need to know what you’re aiming for. Here’s everything that collecting customer feedback can do for your business… 

The simple answer is YES!

Traditionally, human resource departments would handle the administrative operational functions of a business. In response to the changing demands of businesses and employees, however, HR now has a more strategic role in shaping the workforce of a company, managing conflict, encouraging high performance, job satisfaction and boosting retention.

Has your company made a sharp swerve into the remote working lane? Many organisations have undergone an almost overnight transformation to enable employees to work from home – an essential business survival tactic in the current climate.

Remote working isn't a new concept. In 2015, 4.2 million people in the UK were already regularly working from home. Many companies have adopted (or were considering) this model long before recent events. However, if the current global situation has preempted the transition into remote working for your business, you may be tackling some novel challenges. 

Loyal customers are, essentially, the proof in the marketing pudding. You spend hours creating campaigns that aim to engage leads and convert them into buyers, but the ultimate goal of the transaction is more profound. 

Building strong emotional connections throughout the sales cycle reinforces customer loyalty and ensures your brand's longevity. In a global market, where choice is abundant, this should be a priority.

We all know those who are satisfied with their jobs report being happier overall, however, the benefits of being a satisfied employee may extend even further than previously thought

Employee satisfaction means lower staff turnover and increased productivity, sure, but recent studies suggest that, for those that love what they do, it even has long-term health benefits. Workplace satisfaction speaks into concentration, focus, physical and mental health, and the ability to manage personal finances and relationships outside of work.

The second of our two-part series that highlights how gamification can be an opportunity for boosting employee engagement. Jen Norton shares with us a check-list to support your employee engagement journey.

Ah, that perennial ‘employee engagement challenge’ that continues to confound HR and internal communication teams around the world. Jen Norton believes that gamification is part of the solution. Here are her suggestions on implementation for increased engagement

Rich White writes on how to leverage your profit and growth through customer loyalty

Let’s demystify a common bit of management jargon right out the blocks – starting with ‘Service Profit Chain’. It’s about how the value that your business ultimately provides is actually driven by your employee’s satisfaction, loyalty and productivity. In the search to reach the maximum customer satisfaction you should turn your thoughts to how you engage with your employees.

There’s a reason you get up, go to work and work hard, right?

Everyone’s reasons and motivation for going to work will vary to some degree. Yes, it would be fair to say regardless of job or profession most people’s motivation to work is underlined by financial circumstance, the basic need to provide shelter, food and of course Wi-Fi for themselves or their family.

The festive period almost seems like a blurry and distant memory but now we are all propelled forward into the new working year feeling refreshed and exuberant.

It can be difficult bringing in the new year with the expectation of starting something new and we understand that even just thinking of a resolution can seem pretty daunting.