Growth starts with Rewarding Relationships
We help businesses turn everyday moments into meaningful connections that spark loyalty, boost performance and drive long-term growth.
Trusted by leading B2B brands…
Boost B2B loyalty
Turn customers and partners into passionate advocates through personalised rewards, education and recognition.
Engage employees
Build a culture where people feel motivated, connected and genuinely proud to deliver their best every single day.
The platform that powers performance
The all-in-one system that motivates the people who power your business.
Our platform combines rewards, recognition, communication and real-time insight to spark meaningful action and long-term growth across your entire audience.
For customers
Give your B2B customers a reason to choose you again and again. From personalised rewards to targeted product education and seamless communication, the platform makes it easier to build loyalty, influence behaviour and drive repeat sales.
For employees
Create a workplace where people feel motivated, valued and ready to deliver their best. Use the platform to recognise achievements, celebrate milestones, boost connection and support a culture that keeps performance high and people engaged.
Why Rewarding Relationships?
The best-performing businesses have two things in common: engaged employees and loyal customers. Our Rewarding Relationships mantra connects the two, showing how they drive lasting growth.
By investing in people and the relationships that power your business, you unlock a competitive edge that lasts. When teams feel valued and connected, performance lifts, customers feel the difference and momentum builds. It’s this people-first approach that transforms everyday interactions into long-term, sustainable success.
How we deliver results
We don’t just hand over a platform and disappear. Our hybrid model blends clever tech with hands-on support that goes way beyond onboarding.
From tailored training and ongoing optimisation to marketing guidance, creative design and technical expertise, we give you everything you need to launch with confidence, keep people engaged and drive lasting results.
19% sales growth in year one
Miele wanted independent dealers to stop defaulting to rival brands and start championing its premium appliances with real confidence.
We built a points-based dealer programme that rewards verified Miele sales, backed by punchy promos and an on-demand learning hub. With automated SAP tracking and redemption-only rewards, it stayed frictionless, margin-smart, and shifted recommendations fast.
36% reduction in employee turnover
Recognition that keeps recruiters thriving. Simply Education partnered with Incentivesmart to lift recruiter engagement and make great work feel seen, fast.
We rolled out an instant, points-based recognition programme that helps managers celebrate wins in the moment and reward the behaviours that drive performance. With appreciation flowing across every branch, teams felt valued and stayed for longer.
Locking in loyalty with TradeXtra Rewards
Ironmongery Direct launched a new trade package and wanted it to go beyond sign-ups. They needed a reason for customers to return, spend more, and stick with them.
We created TradeXtra Rewards, a tailored points-based programme for their trade customers. With automated account creation and daily updates, tradespeople earn and redeem rewards seamlessly, driving repeat purchasing and bigger baskets from day one.
Shifting store bias to drive smarter sales
Vodafone set out to challenge the “iPhone-first” default and get teams confidently selling the full handset range.
A scalable points-based programme paired bite-sized product learning with instant rewards for verified multi-brand sales. With automated onboarding and low admin, it quickly built knowledge, shifted recommendations, and sustained new behaviours across 12,000+ retail and call-centre employees.
Accreditations & industry memberships
Frequently asked questions
Are points-based reward programmes effective?
Points-based programmes have proven to be highly effective in driving desired behaviours and fostering loyalty.
Unlike cash rewards, which are easily forgotten, points create a more engaging and memorable experience. When individuals earn points, they are motivated by the ability to choose from a diverse range of rewards that resonate personally with them.
Points programmes allow your users to set goals, build emotional ties, and choose meaningful rewards, all while being financially smarter, strengthening relationships without cutting into profit margins.
Does Incentivesmart integrate with my current systems?
Yes, our platform seamlessly integrates with other popular software systems through our robust two-way API, and we can create custom integrations to ensure your programme data remains accurate and efficient.
Get in touch with our team to discuss your requirements.
Will my reward programme be managed or non-managed?
The choice is yours, and both options have their benefits. However, our most successful programmes tend to be those where we can leverage our years of experience to add extra value.
See it in action for your business
Book a quick demo today and see how our loyalty and engagement platform works for teams, partners and customers just like yours.