Growth starts with Rewarding Relationships
We design and manage programmes that turn customers into loyal advocates and employees into your competitive advantage.
Trusted by leading B2B brands…
Boost customer growth
Drive repeat purchases, reward the right buying behaviours and turn your customers and channels into long-term advocates.
Drive employee performance
Recognise great work, motivate your teams and build the habits that reduce turnover and lift performance.
Rewards that inspire action
A marketplace of thousands of rewards — from must-have experiences to everyday treats — chosen by your people, not by you. When the reward feels personal, the motivation sticks.
Behavioural nudges that move the needle
Points, challenges, tiers and targeted campaigns built around the small, repeatable habits that drive big results. Not just rewarding outcomes — shaping the behaviours that lead to them.
Communication that cuts through
Reach your audience with news, learning content and promotions — all inside the programme, not buried in inboxes. Keep your brand front of mind at the moment it matters.
AI-powered insight and recommendations
Our platform uses AI to surface what’s working, highlight what’s not and recommend the next best action — from personalised reward suggestions for users to performance summaries for stakeholders. Less guesswork, smarter decisions.
Seamless integration
Connects to your CRM, ERP, HR or POS systems, and more, so your programme runs on real data, not spreadsheets. Automate claims, sync transactions and eliminate the admin that kills momentum.
A dedicated success team in your corner
This is where we’re fundamentally different. You get a dedicated Client Success Manager backed by creative, marketing, data and technical specialists — people who know your programme inside out and work with you to optimise it month after month. We don’t hand over a login and disappear. We run it with you.
We don’t just hand over a platform and disappear. Our hybrid model blends clever tech with hands-on support that goes way beyond onboarding.
From tailored training and ongoing optimisation to marketing guidance, creative design and technical expertise, we give you everything you need to launch with confidence, keep people engaged and drive lasting results.
Why Rewarding Relationships?
The best-performing businesses have two things in common: engaged employees and loyal customers. Our Rewarding Relationships mantra connects the two, showing how they drive lasting growth.
By investing in people and the relationships that power your business, you unlock a competitive edge that lasts. When teams feel valued and connected, performance lifts, customers feel the difference and momentum builds. It’s this people-first approach that transforms everyday interactions into long-term, sustainable success.
19% sales growth in year one
Miele wanted independent dealers to stop defaulting to rival brands and start championing its premium appliances with real confidence.
We built a points-based dealer programme that rewards verified Miele sales, backed by punchy promos and an on-demand learning hub. With automated SAP tracking and redemption-only rewards, it stayed frictionless, margin-smart, and shifted recommendations fast.
36% reduction in employee turnover
Recognition that keeps recruiters thriving. Simply Education partnered with Incentivesmart to lift recruiter engagement and make great work feel seen, fast.
We rolled out an instant, points-based recognition programme that helps managers celebrate wins in the moment and reward the behaviours that drive performance. With appreciation flowing across every branch, teams felt valued and stayed for longer.
Locking in loyalty with TradeXtra Rewards
Ironmongery Direct launched a new trade package and wanted it to go beyond sign-ups. They needed a reason for customers to return, spend more, and stick with them.
We created TradeXtra Rewards, a tailored points-based programme for their trade customers. With automated account creation and daily updates, tradespeople earn and redeem rewards seamlessly, driving repeat purchasing and bigger baskets from day one.
Shifting store bias to drive smarter sales
Vodafone set out to challenge the “iPhone-first” default and get teams confidently selling the full handset range.
A scalable points-based programme paired bite-sized product learning with instant rewards for verified multi-brand sales. With automated onboarding and low admin, it quickly built knowledge, shifted recommendations, and sustained new behaviours across 12,000+ retail and call-centre employees.
Accreditations & industry memberships
Frequently asked questions
What does Incentivesmart do?
We design, build and manage reward and recognition programmes that help businesses grow in two ways: by driving repeat sales and deeper relationships with B2B customers, and by boosting engagement, performance and retention among employees. Our platform combines rewards, communication, learning and AI-powered insight — and every programme is supported by a dedicated Client Success team who work with you to keep it delivering results.
What is a B2B reward programme and where can it be applied?
A B2B reward programme incentivises the behaviours that drive commercial performance — whether that’s a distributor choosing your product over a competitor’s, a trade customer increasing their order frequency, a dealer completing product training, or a channel partner actively recommending your brand. They’re used across industries including manufacturing, wholesale, travel, telecoms, construction and professional services. The common thread is that wherever you rely on other businesses or individuals outside your organisation to sell, specify or advocate for your products, a well-designed reward programme can influence those decisions at scale.
Why use points instead of cash incentives?
Research in behavioural economics consistently shows that non-cash rewards create stronger emotional connections and longer-lasting motivation than cash equivalents. Cash gets absorbed into everyday spending and is quickly forgotten. Points create anticipation, goal-setting behaviour and a sense of achievement when redeemed for a meaningful reward — whether that’s a weekend away, the latest tech or an experience they’d never buy themselves. Our clients typically see a 20% average increase in sales through points-based programmes.
How long does it take to launch a reward programme?
Most Incentivesmart programmes launch within 4–8 weeks, depending on complexity and integration requirements. Our Client Success team handles onboarding, platform configuration, creative design and communications planning — so your internal resource commitment is minimal. We also provide ongoing optimisation, not just launch support.
What's the difference between a managed and self-service loyalty programme?
Some providers give you a platform login and leave you to it. At Incentivesmart, our most successful programmes are those where clients work alongside a dedicated Client Success Manager supported by creative, marketing and technical specialists. This managed approach means your programme is continually optimised based on data, engagement trends and strategic goals — not left to stagnate after launch.
How do you measure the ROI of a loyalty or engagement programme?
Our platform includes real-time dashboards and AI-powered insights that track engagement rates, redemption patterns, sales uplift, retention and programme ROI. But measurement isn’t just about dashboards — your Client Success Manager works with you to interpret the data, identify trends and recommend actions. On average, our clients see a 20% sales increase and maintain an 8-year average client lifecycle, which tells you the programmes keep delivering long after launch.
See it in action for your business
Book a quick demo today and see how our loyalty and engagement platform works for teams, partners and customers just like yours.