Sales Channel Solutions

Motivate Channel Partners

Boost your sales and build lasting loyalty with your channel partners by seamlessly transforming their performance into motivating rewards that drive both success and commitment.

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Customer Loyalty
Customer Loyalty Solutions

Supercharge Customer and Channel Loyalty

We design and manage B2B loyalty programmes that reward the right behaviours, strengthen communication and build the habits that drive repeat sales and deeper customer relationships.

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Employee Engagement
Employee Rewards Solutions

Engage Employees

Transform your workplace by fostering a culture of recognition that celebrates every achievement, driving motivation and creating a collaborative environment where your team thrives.

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Why Us?

Snog, Marry, Swerve?

How Brands Earn Love (or Get Ghosted)

You might think “loyalty” is just a matter of features, tiers, or points. But in reality, loyalty is relational.

In the playful world of Snog, Marry, Swerve?, we view brands through the lens of dating apps: are you a fling, a commitment, or someone best avoided?

We believe that loyalty is not transactional. It’s relational. And that means your brand must earn emotional trust and belonging, not just transactions.

Flings, partners or swerves
The brand taxonomy

Here’s how the metaphor holds up:

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Snog

You’re fun, exciting, but ephemeral. The relationship ends once something better comes along.

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Marry

You’re stable, trusted, emotionally connected - the brand people commit to.

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Swerve

You’re ignored or rejected - people withdraw or avoid you.

Why would a customer or employee choose “Marry” over “Snog”? Because over time, they feel you get them, you value them, and you show up.

This is central to our philosophy: loyalty can’t be forced with one-off incentives; it must be earned through consistency, care, and authenticity.

How we help brands climb toward “Marry” status

Positioning & messaging that resonate

We help you articulate your promise—and deliver on it. Your communications must feel human, not corporate.

Trust through recognition

Whether with customers, employees or channel partners, we enable you to recognise not just outputs, but values and behaviours that signal alignment.

Consistency + surprise

Regular, expected recognition lays the foundation. Occasional delightful reinforcement (bonus rewards, experience upgrades) keeps the spark alive.

Built-in psychology via our platform

Because we design programmes grounded in human motivation (see Happy Chemicals), we boost the chance people see you as a trusted partner rather than a temporary fling.

Traction ensures durability

A loyalty programme without momentum is like a relationship that fizzles out. Our Traction Framework ensures you maintain alignment with your business goals and audience over time.

Case spotlight & social proof

Many of our clients use our channel incentives programmes to move sales teams from transactional short-term deals to longer-term commitment. We offer over 4,000 reward options to channel partners, helping them feel valued beyond pure margin mechanics.

Or look at employee programmes: Vodafone used our platform to motivate 12,000 employees in product learning and upselling—turning training into a relational experience, not a bore.

These are not flings. They’re sustained, deeper relationships.

Takeaway for brands

If your loyalty programme is just a transactional switch, you’re in danger of being “swerved.” To be married into people’s emotional lives, you need strategy, recognition, surprise, and consistency. That’s what we help you build—and it’s how we’ll reach our mission of 10 million #RewardingRelationships together.

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