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Channel Incentives
Sales Channel Solutions

Motivate Channel Partners

Boost your sales and build lasting loyalty with your channel partners by seamlessly transforming their performance into motivating rewards that drive both success and commitment.

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Platform

Platform

Resources

Resources

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Customer Loyalty
Customer Loyalty Solutions

Strengthen Customer Loyalty

Strengthen B2B customer loyalty by rewarding your customers with points every time they purchase your products, encouraging repeat business and long-term relationships.

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Platform

Platform

Resources

Resources

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Employee Engagement
Employee Rewards Solutions

Engage Employees

Transform your workplace by fostering a culture of recognition that celebrates every achievement, driving motivation and creating a collaborative environment where your team thrives.

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Platform

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Resources

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Why Us?
About Us

About Us

Success Services

Success Services

Methodology

Methodology

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Traction Framework

The winning formula behind loyalty programme success.

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How do you create a world-class loyalty programme?

By mastering our Traction Framework. Navigating the challenges of securing your loyalty programme’s success can be tricky, but fear not – our Traction framework is here to help. Designed to build and sustain engagement and success, Traction serves as your friendly guide in the quest for building customer and employee loyalty. 

Traction is designed to eliminate unnecessary complexities and pinpoint the vital elements of an effective loyalty strategy, so you can understand the role they play in achieving a successful programme. Combining this with our loyalty platform gives you everything you need to create consistently outstanding experiences and WOW moments for your customers and teams.

Incentivesmart created the Traction Framework based on 6 principles of success for high-performing loyalty programmes:

1. Vision

A clear vision helps define the purpose of your loyalty programme and align it to the future of your business, helping you communicate a clear, concise statement of your goals and values.

 

 

2. Data

Data is critical to any loyalty programme. It’s essential both operationally and to also test, review and refine your programme. It helps you understand how best to drive performance improvement.

 

 

3. Stakeholders

Is everyone on the same page when it comes to your programme’s vision? Do your key stakeholders grasp how it operates and can easily explain it to your members? Let’s make sure we’re all singing from the same hymn sheet!

 

 

4. Communication

Effective and regular communication and a thorough marketing plan is essential for a programme’s success.

 

 

5. Rewards

Rewards must motivate and engage. There should be a broad and appealing range of rewards to choose from and the process for ordering them should be simple. The perceived value should be proportionate to the behaviour required to earn them.

 

 

6. Consistency

Implementing a consistent approach is important for maintaining the integrity and value of the loyalty programme. It should stay aligned with your overall business goals and objectives.  

 

How does your loyalty strategy stack up against the Traction Framework?

The Traction Audit delves into the six essential drivers listed above, to identify what you are doing well and the areas for improvement, so you can strengthen your relationships with employees and customers.

Follow the link below to take the audit and understand your current performance. Once completed, our team will be in touch to review your personalised report and determine actionable steps to ensure your programme continues to gain and maintain Traction. 

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