If you’re comparing customer loyalty and channel incentive platforms, 360insights, Stream Loyalty and Incentivesmart offer three very different options. They all help businesses engage customers or channel partners, but they approach the challenge in different ways.
This means the best choice depends on who you want to engage, what you want them to do, how complex your programme needs to be and the level of support you need to achieve your commercial goals. In this blog, we compare 360insights vs Stream Loyalty vs Incentivesmart to help you decide.
In this blog
- 360insights vs Stream Loyalty vs Incentivesmart: at a glance
- 360insights vs Stream Loyalty vs Incentivesmart: key differences
- Should you choose 360insights, Stream Loyalty or Incentivesmart?
- Stream Loyalty: best for structured, segmented loyalty programmes
- Incentivesmart: best for B2B customer loyalty and channel engagement
- Which customer or channel loyalty programme is best?
- Why choose Incentivesmart?
360insights vs Stream Loyalty vs Incentivesmart: at a glance
| Incentivesmart | 360 insights | Stream Loyalty | |
| Best for | Mid-market to enterprise loyalty and incentive programmes, built and run as a managed partnership | Enterprise channel programmes | Structured, segmented mid-market programmes |
| Core focus | Behaviour-led customer and channel loyalty | Rebates, claims and channel incentives | Customer and channel loyalty |
| Delivery model | Managed service — dedicated strategic account team | Platform + bundled delivery services | Software + build/maintenance services |
| Programme methodology | Behavioural science-led design underpinned by Traction Framework | Not a stated focus | References behavioural economics |
| Track record | 8-year average client lifecycle · 20% average sales uplift | Not publicly disclosed | Not publicly disclosed |
| Reward offering | Flexible global reward catalogue | Configurable rewards and incentives | Extensive reward marketplace |
| Employee reward and recognition | Yes | No | Yes |
| Best suited for | Mid-market to enterprise | Enterprise | Mid-market |
| Pricing | From £1,900/month, scoped to complexity | Custom quotation | Not published — flat rate, quote only |
As of August 2026 – prices and packages can change
360insights vs Stream Loyalty vs Incentivesmart: key differences
Although these three platforms are often considered alongside one another, they aren’t like-for-like alternatives. The biggest differences lie in what each has been designed to achieve.
360insights
360insights is a global channel incentive management platform designed for organisations with large, complex partner ecosystems.
Its strengths include rebates, SPIFFs, co-op and MDF funding, claims processing and other sophisticated incentive mechanisms. This makes it particularly suitable for global enterprises that need to manage complex financial flows and partner programmes across multiple markets. If your priority is administering enterprise-scale channel incentives and managing multiple types of funding and claims within a complex ecosystem, 360insights is a strong contender.
Stream Loyalty
Stream Loyalty takes a consultancy-led approach to B2B loyalty. Its platform offers extensive configuration options, enabling businesses to create structured and segmented loyalty programmes around different audiences, behaviours and objectives.
This flexibility makes Stream particularly well-suited to complex or multi-brand programmes. Its consultancy services also provide support with programme strategy and design, making it worth considering if you want expert input alongside the technology.
Incentivesmart
Incentivesmart takes a behaviour-led approach to customer and channel loyalty. We do this by partnering with you to understand the behaviours that will help you achieve your commercial objectives, then designing and implementing your programme and campaigns – underpinned by our Traction Framework – to positively influence those behaviours. In practice, that’s translated into real results: clients stay with us for an average of eight years, with programmes driving a 20% average uplift in sales.
We help you increase business customer engagement and sales performance through targeted incentive programmes, aspirational rewards and direct-to-member communications that are tailored to your goals – and that influence what your distributors, installers, resellers, business customers and partners actually do. This makes us particularly well suited to manufacturers and trade brands that want to build stronger relationships with business customers or channel partners and drive measurable growth.
This isn’t just about technology. We combine our proven B2B loyalty platform with strategic expertise, dedicated support and data-driven insights. As well as helping you manage your programme (particularly relevant if your own resources are already stretched) our Client Success team can run targeted campaigns, identify opportunities, and help you optimise performance on an ongoing basis.
Should you choose 360insights, Stream Loyalty or Incentivesmart?
Are you looking to run a simple reward programme, manage a complex global channel incentive ecosystem, or influence behaviours to drive long-term growth? Do you need to engage and incentivise end customers, channel partners, employees or all three within a single platform?
Rather than comparing vendors feature by feature, it’s a good idea to take a step back and think about the challenges you’re looking to solve, what kind of support you’ll need and what will be of most value to your business.
- Does the reward catalogue offer enough choice, relevance and desirability to motivate everyone you’re looking to inspire? Remember that physical rewards are more memorable and meaningful, offering greater trophy value than cash rebates or vouchers alone.
- How much support will you need? There’s a significant difference between buying software, commissioning consultancy and working with a committed partner who’s invested in your programme’s performance. Consider what expertise you have internally and how much strategic and practical support you’ll need after launch.
- Will there be enough flexibility for you to segment audiences, offer tiered promotions, add gamification, run varied campaigns and grow with your business as it evolves?
360insights: best for enterprise channel incentive ecosystems
360insights specialises in managing complex channel incentive programmes for global businesses, especially those that need rebate management, SPIFFs, co-op and MDF management and claims processing. It’s also designed to deal with the complexities of operating international partner programmes.
This makes it particularly relevant to enterprise organisations managing sophisticated relationships and financial arrangements across large dealer, distributor or partner networks. However, for organisations prioritising building customer loyalty and encouraging ongoing behavioural change, some of this enterprise incentive functionality may be more than they need.
360insights features
Key capabilities include:
- Rebates
- SPIFFs
- Co-op/MDF management
- Claims processing
- Global reward fulfilment
- Enterprise reporting
- CRM and ERP integrations
360insights pricing
360insights does not publish standard pricing and provides custom quotations based on business and programme requirements. Its proposition and functionality are geared towards major enterprises, so buyers should consider the overall implementation and management requirements as well as platform costs.
360insights G2 reviews
360insights is rated 4.3/5 on G2 (based on 17 reviews). Reviews are mixed: some say the features are complex, while others praise its user-friendly interface. Similarly, customer service is described by some as good, while others say it could be improved, especially in terms of time to resolution.
Stream Loyalty: best for structured, segmented loyalty programmes
Stream Loyalty combines loyalty programme software with consultancy and programme design support.
It allows organisations to build programmes around different customer groups, brands, behaviours and campaigns, offering considerable scope for organisations with detailed programme requirements.
If your programme structure is likely to require consultancy support or involve multi-brand initiatives that require complex segmentation and campaign structures, it’s worth considering Stream Loyalty.
Stream Loyalty features
- Loyalty programme management software
- Multiple campaign types and configurations
- Reward shop
- CRM integration
- Reporting and analytics
- Consultancy support
Stream Loyalty pricing
Stream Loyalty offers three packages:
Lite starts from £6,000, with a one-month launch time and nine-month minimum contract
Classic (Professional) starts from £19,500, with an estimated three-month launch and minimum two-year contract
Premium is priced on application, with implementation typically taking three to six months and a minimum three-year contract
Prices and packages can change, so check current terms directly.
Stream Loyalty G2 reviews
There are no Stream Loyalty reviews currently on G2.
Incentivesmart: best for B2B customer loyalty and channel engagement
Incentivesmart is founded on behavioural science: understanding what motivates people and using recognition, rewards, communications and incentives to encourage the actions that matter to your business.
- We take a partnership approach, working with you to deliver the right solution, strategy and support for your business, all designed to achieve your customer and channel goals by increasing channel engagement, influencing customer behaviour and delivering commercial ROI.
- Our proven B2B customer loyalty platform enables us to create custom enterprise-level solutions for businesses of all types. Its flexibility means your programme and campaigns can be tailored to different audiences, objectives and commercial models. It can also accommodate complex requirements, including multi-brand and multi-channel programmes, bespoke integrations and advanced reporting. Our extensive reward catalogue offers thousands of aspirational gifts, physical and digital, so there’s always something to inspire everyone.
- And our dedicated Client Success team offers account management, behavioural expertise, strategic support and ongoing programme optimisation after launch. For businesses that see customer or partner loyalty as a long-term commercial strategy rather than simply an incentive mechanism, our behavioural expertise and focus on ongoing engagement and optimisation is an important distinction.
Together, these three key elements form a proven customer loyalty solution that drives growth.
Incentivesmart features
- Customisable customer and channel loyalty platform
- Tiered loyalty programmes
- Customer segmentation and targeted campaigns
- Sales claims and performance tracking
- Promotions and bonus campaigns
- Thousands of aspirational digital and physical rewards
- Learning and engagement tools
- Gamification
- Referral programmes
- Targeted direct communications
- Reporting and insights
- Bespoke integrations and custom solutions
- Dedicated account management and strategic support
Incentivesmart pricing
Professional: from £1,900 per month
Premium Managed: from £2,900 per month
Enterprise: from £4,900 per month
Incentivesmart G2 reviews
Incentivesmart is rated 4.7/5 on G2 (based on 12 reviews). Reviewers praise our expertise and customer service. They find the platform easy to use and flexible, and many note the wide choice of rewards.
Which customer or channel loyalty programme is best?
There is no universally ‘best’ customer loyalty platform, so for most mid-market and enterprise businesses the most important aspect of building long-term customer or channel relationships is choosing a loyalty partner who is aligned to your goals and stays invested after launch.
Looking for more 360insights competitors?
Read our guide to the 5 best 360insights alternatives and competitors for channel incentives.
Why choose Incentivesmart for B2B customer and channel loyalty?
We don’t just build loyalty programmes. We build partnerships that last.
| Loyalty isn’t a short-term strategy | Partnership approach | Ongoing optimisation |
| Neither are our client relationships, with 96% annual client retention, an average tenure of 9+ years for established clients and almost 18 years with our longest-standing client. | We work with you to deliver the right solution, strategy and support for your business – all designed to achieve your customer and channel goals and deliver commercial ROI. | After launch, our Client Success team stays involved using programme data and behavioural insights to identify opportunities, optimise campaigns and help you keep improving results. |
Get started with Incentivesmart
If you’re looking for a flexible customer loyalty and channel incentives platform, Incentivesmart customer loyalty combines technology, behavioural expertise, aspirational rewards and dedicated strategic support to help you build stronger customer and partner relationships and deliver measurable growth.
We’ll partner with you to understand the behaviours that drive your commercial goals, create a programme designed to encourage them and continually optimise performance to keep customers and partners engaged.
Book a personalised demo to see how Incentivesmart can help you create a B2B customer loyalty or channel incentive programme that delivers measurable growth.
