One4all and Love2shop are two established multi-retailer options for businesses looking to reward and incentivise sales teams, customers or channel partners. In many ways they’re similar – both offer the option to send digital cards by email or SMS, and both offer multi-retailer choice.
This blog compares One4all and Love2shop’s gift cards and vouchers, then introduces 1UP: Incentivesmart’s new – and simple – solution for business gifts, tactical rewards and incentives.
You’re never too small for loyalty. A high retention rate will always benefit your bottom line, whether you’re servicing a handful of resellers or hundreds of installers and branches. With every day of delay, channel partners and customers who could be boosting your sales now and long into the future are being acquired and retained by competitors. Which means that now is always the right time for sharpening your competitive edge.
Skip to:
What should you look for when buying business gift cards?
To deliver an engaging and memorable gift experience that reflects positively on your business, look for branding options, personalisation and inspiring gift options. Consider also what the recipient has to do to spend their card or choose their gift – is it complicated, or does it seamlessly create a moment of delight? Will they have to pay for balance transfers or account fees when their digital card expires?
You’ll also want to consider how easy it is for you to manage. Can you get started straight away and top up funds easily whenever you like? Fulfilment should be frictionless, without any additional delivery costs or admin burden for you.
One4all vs Love2shop rewards: at-a-glance comparison
| One4all | Love2shop | |
| Reward type | Multi-retailer digital and physical gift cards | Multi-retailer digital and physical gift cards and vouchers |
| Total retailer choice and redemption | 170+ brands (number varies by product), some retailers only accept in-store | 160+ (number varies by product), some retailers only accept in-store |
| Bulk despatch | Via One4all Rewards (200+ cards) | Via Love2shop Business Services |
| Delivery charges for physical cards/vouchers | £1.99 per recipient up to 200 cards; larger orders by quotation | £2.99 per recipient; free for orders over £2,500 |
| Personalisation options | Yes | Yes |
| User account fees on unspent digital card balances | Yes, monthly dormancy (inactivity) fee of 90p | Yes, annual dormancy (inactivity) fee of £12 |
Information as available October 2026, check with provider for specific orders and products
What are One4all and Love2shop?
One4all offers physical and digital gift cards. Physical cards can be delivered to a central address or directly to recipients, while digital cards can be emailed directly or supplied in a bulk file for the business to distribute.
Love2shop offers physical gift cards, paper vouchers and different digital options. These include an e-Gift Card that recipients exchange online for retailer-specific e-gift cards, and a Digital Gift Card with a separate app and digital wallet journey. Physical gift cards can be delivered in bulk to a central address or distributed to individual recipients.
One4all vs Love2shop personalisation and branding
One4all options include gift messages for physical and digital gift cards, and video greetings for digital cards. Businesses can also add their logo, colours and imagery to digital cards and delivery emails. One4all custom physical card designs have no minimum quantity and are advertised at an additional £1 to £1.50 per card.
Love2shop personalisation options include occasion-specific card designs, personal messages and personalised letters. Companies can also commission bespoke physical cards and carriers featuring their branding, add company-branded presentation wallets, and brand digital delivery emails. Check minimum order requirements and customisation charges when requesting a quote for bespoke designs.
Placing business orders with One4all and Love2shop
Because One4all and Love2shop are FCA-regulated, businesses need to go through an onboarding process and basic security checks before placing corporate bulk orders. Once these checks are complete and the order has been processed, digital cards are usually delivered instantly by One4all, and within one hour by Love2shop. It’s worth confirming digital delivery times with the provider, particularly for urgent campaigns or first orders.
One4all and Love2shop retailer choice and acceptance
One4all offers a range of gift cards that group similar retailers, restaurants, and leisure attractions by theme (such as beauty or kids). The One4all Black Gift Card is accepted by over 170 brands, although not all brands offer online redemption. One4all can also be used to book travel and holidays through partner agencies.
The Love2shop e-Gift Card is exchanged online for a participating retailer’s e-gift card, which is then used according to that retailer’s instructions. The Love2shop Digital Gift Card requires registration and activation, with an app and digital wallet setup for in-store spending. Physical gift card holders can also register their card online and exchange its balance for selected retailer e-gift cards (an exchange fee may apply in some cases). Love2shop paper gift vouchers are accepted by 110+ bricks-and-mortar retailers, restaurants and leisure attractions. Love2shop also provides access to over 150 travel and holiday companies.
Using One4all gift cards and Love2shop gift cards and vouchers
How recipients use One4all depends on the card type. Physical gift cards can be used at participating stores or online where accepted. Digital gift cards require recipients to claim their card through a One4all account; for in-store spending, recipients need to follow One4all’s app and digital wallet instructions for their phone. Higher-value chip and PIN cards require activation and identity verification.
How recipients use Love2shop depends on the product. The Love2shop e-Gift Card is exchanged online for a participating retailer’s e-gift card, which is then used according to that retailer’s instructions. The Love2shop Digital Gift Card requires registration and an app and digital-wallet setup for in-store spending. Physical gift cards and paper vouchers can be presented at the checkout of participating stores.
Unspent balances with One4all and Love2shop
One4all
If their physical One4all card is due to expire, recipients can request a replacement. After 18 months from purchase, there is a charge of 90p per month on standard non-reloadable gift cards (dormancy fee) until the balance reaches £0. Users can ask for their remaining balance to be paid into their bank account (a fee applies). Restaurant Favourites and Foodie Favourites are the exception, simply having a 12-month expiry.
Love2shop
Love2shop Digital Gift Cards cannot be used after expiry. Recipients need to contact Love2shop about options for recovering an unspent balance, as eligibility and charges depend on the product and its terms. For certain Digital Gift Cards, a £12 annual expired-card management fee may be deducted from remaining funds. Check the applicable terms for when charges begin and how long they continue for.
Introducing 1UP: the new alternative to One4all and Love2shop
1UP is Incentivesmart’s unique new solution for business gifts, prizes and rewards
1UP gift codes are ideal for tactical, one-off and short-term incentives, business gifts, on-pack prizes, customer gestures and rewards for organisations of all sizes. They offer a frictionless experience for you and your recipients, making them quick and easy to send (individually or in bulk) and simple to redeem.
1UP creates gifting moments that are personal, memorable and effortless
1Up delights recipients without any of the hassle of having to create an account or download an app. Built around choice – including physical gifts – it also offers a personalised animated ‘unwrap’ experience. Businesses can start immediately with 1UP FREE or choose LEVEL UP (£100 a month) for a fully branded journey (currently available as a one-month free trial).
What makes 1UP different for businesses
- Your own branded URL for recipient redemption (additional branding included in paid plans)
- Register and start sending straight away – no e-money checks are needed
- Set up a prepaid float (or pay by card as you send); allocate funds to different teams with paid plans
What makes 1UP different for recipients
- 300+ retailer gift cards plus a physical gift catalogue featuring top brands and curated gift collections
- No need to create an account, sign in or use an app
- Codes are always redeemed in full, so no account or balance transfer fees apply
- The ability to send a ‘Thank you’ message on redemption
Explore 1UP’s FREE, LEVEL UP and BOSS LEVEL plans >
Try 1UP free for one month now >
One4all vs Love2shop vs 1UP from Incentivesmart
| Feature |
One4all |
Love2shop |
1UP |
| Total retailers covered |
170+, varying by product |
160+, varying by product |
300+ retailers |
| Physical gifts from leading brands |
— |
— |
Yes |
| Gift delivery included |
Postage may apply for physical cards |
Postage may apply for physical cards/vouchers |
Yes |
| E-money checks apply |
Yes |
Yes |
No |
| Bulk send without recipient addresses |
Only for digital |
Only for digital |
Yes |
| Custom gift collections |
— |
Gift card catalogue is customisable |
Yes |
| Recipient needs an account or app |
Yes, for digital |
Depends on digital product and redemption route |
No |
| Personal message |
Yes, with video option |
Yes, as e-greeting card |
Yes, with animated unwrap (can be customised*) |
| Recipient can send thank-you message |
— |
— |
Yes |
| Dormancy fees for non-reloadable cards |
Yes |
Yes, on some |
No |
| Custom branding |
POA |
POA |
Yes, with paid plans (one-month free trial)* |
| Branded URL for recipient redemption |
— |
— |
Yes |
| Set up a prepaid float |
— |
— |
Yes, with fund allocation by team, on paid plans |
| API gift automation option |
Yes; check |
Yes; check |
Yes, with paid plans |
| Direct no-code integrations with Zapier |
No |
No |
Yes, with paid plans |
| Reporting to support compliance |
Yes |
Yes |
Yes |
Information as available October 2026, check with provider for specific orders and products
*1UP offers three plan options: FREE with immediate start; LEVEL UP at £100 a month/£1,000 a year; and BOSS LEVEL (enterprise) with bespoke options – please ask for a quote.
Are gift cards enough for an incentive programme?
Gift cards make great rewards when someone completes a certain action, such as renewing an insurance policy or achieving a predetermined sales target. For one-off incentives (do this, get that), gift cards can be extremely effective and convenient for B2B and B2C promotions, as long as the reward is attractive and appropriate to the target audience. They’re also ideal for thank-you gifts, celebrations, recognition, corporate gifting and more.
If you’re looking to influence and change repeated behaviours over time — such as motivating reseller teams to recommend your products over the competition — an ongoing incentive programme may be a better fit for your business. One4all, Love2shop and Incentivesmart all offer loyalty software platforms for running incentive programmes.
Which reward option is right for your business?
- Consider One4all if you want a multi-retailer gift card with broad retailer choice and your recipients are comfortable using an account or app for the digital version
- Look at Love2shop if you want a traditional multi-retailer gift card or paper-based voucher (for in-store spending)
- Choose 1UP from Incentivesmart for an engaging, frictionless experience (no accounts or apps needed) that offers a huge choice of 300+ retailer gift cards and physical gifts – all with free delivery
Try 1UP free for one month now >
And if you’re looking to influence the behaviour and actions of B2B customers and channel partners over the long term, take a closer look at Incentivesmart as your strategic partner for loyalty and incentives.
Further reading:
B2B customer loyalty programmes: the complete guide
Why a loyalty programme is much more than a platform
Five reasons to incentivise channel and B2B customers now
