WATCH ON-DEMAND
How to Embed Organisational Values
Transform your company values from words on a wall into something people actually use every day.
Expert author, Erika Clegg, explores what it takes to ensure your employees live and breathe your brand values.

🠧 ENTER YOUR EMAIL FOR INSTANT ACCESS 🠧
Turn values into something real, not just words on a wall
Why values fail (and how to fix them)
Understand why so many organisational values become background noise, and how they can instead become assets instead.
Connecting values, vision, and motivation
Learn how purpose creates intrinsic motivation, and how values move from abstract ideas into clear principles.
Turning values into everyday behaviours
Explore how values are activated through small, consistent actions across people, processes, and partnerships.
Why it matters
Most organisations have values. Far fewer see them meaningfully influence behaviour, decisions, or culture.
When values are vague, outdated, or disconnected from day-to-day work, they become easy to ignore and impossible to measure. That creates confusion, weakens trust, and leaves leaders relying on policies and perks instead of shared direction.
Strong cultures aren’t built through slogans. They’re built when values guide how people lead, collaborate, and make decisions, especially when things get difficult.
What you’ll get from the webinar
Clear, practical takeaways you can use long after the session ends.
1.A clear diagnosis of what’s not working currently
Identify why your values may not shape behaviour or performance, and where they could be weakening trust, clarity, momentum.
2.Stronger alignment between values and motivation
Learn how to connect values to what genuinely drives people, creating shared direction, commitment, and buy-in rather than compliance.
3.Practical ways to activate values every day
Take away real examples of how values come to life through daily actions, decisions, and behaviours across every level of your organisation.
4.A grounded starting point for real momentum
Understand how culture change happens, and what small, consistent steps you can take now without launching another initiative.
This video is designed for leaders and people professionals who want to instil values that genuinely drive culture and performance.
Erika Clegg
Erika Clegg DL FRSA is the author of Junk Values, a speaker, and a consultant specialising in performance‑enhancing culture.
She works with established organisations, particularly those navigating change or generational transition, helping leaders build the behaviours, tools, and shared direction needed to thrive in an increasingly complex world.
Erika is known for challenging the sloppy, surface‑level approach to corporate values. Her work shows how poorly chosen values erode trust, and how Slow Values can instead underpin performance, resilience, and long‑term loyalty.
Her coaching style is compassionate, challenging, and action‑focused, supporting leaders to take confident next steps when it matters most.
David Ventura
David Ventura is a speaker, facilitator, and host of the Rewarding Relationships® Learning Series, specialising in customer growth, both internal and external, by helping organisations strengthen the relationships that drive performance.
With over 15 years’ experience in senior commercial and leadership roles across sectors including Retail, IT, and Telecoms, David has a proven track record of accelerating growth through improved customer experience, employee engagement, and values-led leadership.
Known for his energy and adaptability, David bridges the gap between customer strategy, culture, and execution.
He helps teams translate values, trust, and service excellence into sustained commercial results.
Trusted by leading employers…
Watch the video now
Explore how values can make a real difference in how people show up at work.
Fill out the form to access the full recording and takeaway sheet.