For 50 years, Rubbermaid Commercial Products has pioneered world-class product solutions that meet the challenging demands of commercial facilities while outperforming and outlasting the competition.
Summary: Rubbermaid Commercial Products launched a reward and recognition programme that was available in 12 languages using the Incentivesmart platform. This improved the user experience as the programme was tailored to the individual's language and currency. Users were able to earn points on qualified purchases which could then be spent in a reward catalogue specific to their location, keeping it relevant and suitable for everyone.
The objective: Rubbermaid Commercial Products were looking for a reward and recognition solution to thank their distribution network for their loyalty. However, as their distribution network were global, they needed the solution to be available in 12 languages and currencies and have a European reward selection, whilst offering the same user experience throughout. In addition, the programme name needed to translate across all 12 languages.
The solution: Incentivesmart’s initial task was to create the recognition and reward programme name that would be synonymous across all 12 languages. ‘RCP Extra’ was chosen.
During the registration process, key information about the users were gathered which would be used to recognise the relevant location and language to display in. All communication thereafter was delivered in the individuals’ language of choice throughout every touchpoint of their journey.
On entering the platform, the graphics and content were bespoke for each language, creating a seamless user journey from the start. Similarly, the user experience was fully considered to ensure no country had any lesser encounter when engaging on the platform.
The bespoke loyalty programme enabled distributors to earn points when purchasing qualifying products. Points were accumulated into an individual’s account, allowing users to redeem them on a reward of their choice. The reward catalogue showed rewards available within the users country only, thereby keeping it relevant to the individual.
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