Although undesirable, customer churn is a fairly normal part of the business cycle. You win some, and you lose some, but you should by no means take a relaxed approach to customer retention.
While your competition focuses on acquisition (which costs around 5x more than customer retention), it’s time to look at your existing customer base and come up with the best possible strategy to retain them.
This guide shares the steps businesses can take that will help improve customer retention.
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