Channel Incentives
Sales Channel Solutions

Motivate Channel Partners

Boost your sales and build lasting loyalty with your channel partners by seamlessly transforming their performance into motivating rewards that drive both success and commitment.

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Customer Loyalty
Customer Loyalty Solutions

Strengthen Customer Loyalty

Strengthen B2B customer loyalty by rewarding your customers with points every time they purchase your products, encouraging repeat business and long-term relationships.

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Employee Engagement
Employee Rewards Solutions

Engage Employees

Transform your workplace by fostering a culture of recognition that celebrates every achievement, driving motivation and creating a collaborative environment where your team thrives.

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Why Us?
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Next-level audience segmentation and personalised communication

Get to grips with your trade customer, channel partner and distributor data, to give them a truly personal experience.

Points Reward Program

Personal relationships that drive lifelong returns 

An emotionally connected customer spends more, more often. 

But to create a genuine connection, brands must demonstrate that they understand their customers on an individual level.

This is why we harness audience data signals to deliver authentic, engagement-boosting comms and an online experience that’s right for the individual.

A golden opportunity to get to know your customers intimately

Different people want different things from brands. Thankfully, a well-structured loyalty programme
delivers the mechanism needed to truly understand your customers.

“93% of customers will trade personal and preference data in exchange for loyalty rewards”

Forbes

So by launching a loyalty programme, you’ll uncover a goldmine of insight that enables you to
understand individual needs and make the customer experience personal.

And when that happens, your brand eclipses all others.

Custom hierarchies to reflect your needs

We’ll help you identify key behavioural traits and build audience segments to reflect those and target messaging accordingly.

Segment your customer base by

Location or Department Brand or Operating Unit Product Line Sold Individual Spend Tiers Behavioural Groups

…or define any other segmentation model you wish.

Then spur customers into action by distributing comms that inspire behavioural change for that unique group.

Reimagine the customer experience

Customers feel frustrated when messaging doesn’t reflect their wants and needs. But we’ve got you covered with loyalty comms that reflect buyer personas and behaviours.

Deliver the right touchpoint, at the right time.

Personalised promos

By analyzing users’ prior interactions, hyper-relevant offers can be presented each time they log in.

This personalized approach tailors offers to individual preferences and behaviours, enhancing engagement.

The right message, at the right time

Trigger automated email communications based on customer segments and actions.

Campaigns

Run re-activation campaigns to users whose behaviour indicates disengagement.

Rewards

Promote aspirational ‘wishlist’ rewards, which are defined by individuals.

Then send motivational comms to keep users striving toward their dream reward.

Surveys

Issue prompts to undertake product knowledge quizzes, which are triggered based on user participation.

Sales tiers

Tiers

Encouraged users to progress up through reward tiers, with sequential messaging to push small positive behaviours (that add up to big gains by year-end!).

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Incentivesmart platform demo

Fancy a closer look?

See the power of our channel incentives platform in a quick
3-minute tour.

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