1. Vision
A clear vision helps define the purpose of your loyalty programme and align it to the future of your business, helping you communicate a clear, concise statement of your goals and values.
2. Data
Data is critical to any loyalty programme. It’s essential both operationally and to also test, review and refine your programme. It helps you understand how best to drive performance improvement.
3. Stakeholders
Is everyone on the same page when it comes to your programme’s vision? Do your key stakeholders grasp how it operates and can easily explain it to your members? Let’s make sure we’re all singing from the same hymn sheet!
4. Communication
Effective and regular communication and a thorough marketing plan is essential for a programme’s success.
5. Rewards
Rewards must motivate and engage. There should be a broad and appealing range of rewards to choose from and the process for ordering them should be simple. The perceived value should be proportionate to the behaviour required to earn them.
6. Consistency
Implementing a consistent approach is important for maintaining the integrity and value of the loyalty programme. It should stay aligned with your overall business goals and objectives.