Your people are the most important asset to your business. Your customers. Your prospects. Your employees. Your senior management team. Your…

95% of our purchasing decisions are made with our subconscious mind, which is mainly driven by emotion. We may not…

Evaluating your distributor’s performance can be complicated. How do you know that those who performed well yesterday will continue to…

Imagine you’re in a shop looking for a new laptop. You really like this particular one from brand A, but…

Imagine it’s a Sunday and you’re in Tesco collecting some bits for the upcoming week. Going shopping whilst hungry is…

We’ve all been there. You have a pleasant interaction with a cashier, an adviser on the phone, or a seemingly…

The best way to use rebates to attract new business is by using a straight cash discount, right? After all, cash discounts…

What makes your business different to your competitors? What makes your products stand out in a crowded market? Finding your…

Many marketing professionals and customer-facing teams are measured on customer satisfaction and engagement.  The happier the customer, the better! Sounds…