You know when you read a blog and you think “yup, you’ve hit the nail on the head!”? That’s exactly…

When was the last time a business pleasantly surprised you? Was it when a supermarket customer assistant helped bring your…

If you’re thinking about making a purchase, let’s say a new TV, how likely is it that you would read…

2021 – completed it… 2022 – let’s do this! With COVID-19 still being a big part of our lives, we’ve already…

How do you define customer loyalty? 🤔 What does retention mean? 😕 What exactly is a points-based programme? 🥴 We’ve…

There’s nothing quite like the excitement of the build up to Christmas. The glistening lights in the streets, the sweet…

Your people are the most important asset to your business. Your customers. Your prospects. Your employees. Your senior management team. Your…

95% of our purchasing decisions are made with our subconscious mind, which is mainly driven by emotion. We may not…

Evaluating your distributor’s performance can be complicated. How do you know that those who performed well yesterday will continue to…