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Trade Loyalty Programmes & Incentives

Increase yearly customer spend with a trade loyalty programme that boasts undeniably tempting incentives.

Trade loyalty programmes and trade incentives

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Trade loyalty programmes that set your brand apart

Encourage tradespeople to set up a trade account, then keep coming back to your brand time and time again with a market-leading loyalty programme.

The more they spend at your trade outlets, the more they earn in incentives. Which helps you to:

  • Increase customer lifetime value
  • Drive repeat orders
  • Increase average order values
  • Improve customer retention and loyalty

”We have found customers on our loyalty programme spend twice as much as those who are not, and are much, much easier to retain.”

QA Flooring, Marketing Manager

Flooring distributors

Bathroom showrooms

Plumbers' supplies

Electrical wholesalers

Building merchants

Decorating centres

Tool and plant hire

Showroom employees

Trade incentive system visual

Trade accounts spending too little?

If your trade customers aren't spending enough with each purchase, then you must provide an enticing reason to stock up and buy in bulk.

Trade incentives provide the extra motivation needed to consider the next job, buy big and earn points.

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Trade loyalty program leaderboard

Repeat purchases underwhelming? 

Keeping customers coming back with so much competition is tough. But with a trade loyalty programme, you can do just that.

Trade customers expect to be rewarded for their ongoing business, so what set's your brand apart?

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The only trade loyalty platform you need

Our trade loyalty schemes reward b2b customers via a points-based platform.

With each purchase, your customers will earn points, which they can exchange for a huge range of rewards whenever they're ready.

You will find everything you need to run a successful trade loyalty programme under one roof. From a simple claims process for trade incentives, to enhanced communications that keep customers fiercely loyal to your brand.

Visuals of trade loyalty systems
Abode trade loyalty programme launch

Abode launches Accumulate loyalty rewards scheme for the UK kitchen and bathroom retailers.

UK retailers with a showroom will be rewarded with points on all purchases of kitchen taps, sinks, bathroom brassware and showering and instant hot water taps.

Read the full story

Frequently asked

We've been helping businesses engage their trade customers for over two decades. So if you have questions about the most effective routes to driving trade outlet sales and loyalty, just let us know.

What is a trade loyalty programme?

A trade loyalty programme is a scheme set up to engage trade customers using incentives and additional benefits as a reward for their continued business. It is typically offered to trade partners that meet a certain spend threshold over a period of time and can feature a tiered reward structure, based on purchases made. Trade loyalty programmes provide a communication channel between the brand and their trade partners, that can be used to promote offers, improve brand loyalty and increase customer spend.

What are the benefits of a trade loyalty scheme?

The benefits of a trade loyalty scheme include creating a more profitable customer base, improving trade customer lifetime value, driving incremental sales, improving brand loyalty and advocacy. A trade loyalty scheme is a great way to establish lasting relationships with B2B customers, and when structured correctly and properly managed, trade loyalty programmes can directly impact revenue growth for businesses.

What rewards do you offer as trade incentives?

Our trade incentive catalogue is immense, and is full to bursting point with tempting goodies for trade customers to aspire to earn. We stock items at a variety of price points, so your customers can easily identify 'quick wins' as well as strive to earn enough points to exchange for a high value item at the end of the year.

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If you worry that your loyalty efforts are falling short of trade customer expectations, check out our quick demo video.

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Incentivesmart Demo Video