On the lookout for smart ways to reel in new customers and keep current ones coming back for more? That’s…

Sometimes, the very best thing you can do is nothing at all. There’s a fine line between following up on…

You’ve heard the phrase, ‘Too many cooks spoil the broth,’ but what about this one: Too many words spoil the…

Promoting your business through traditional, one-size-fits-all techniques like flash sales and discounts that shave your margins thin feels like a…

Working for customer loyalty is one of the most valuable things you can work for. If you can create a…

From the space race to the rat race, competitive metaphors have been a mainstay for driving engagement and interest for…

Employee incentive schemes aren’t just ‘pat on the back’ rewards. Organisations should view them as turbo boosters to fire up inspiration,…

Sales rebates have become a vital tool for many businesses, helping them drive growth, build customer loyalty, and increase profits….

There are few things more motivating than the promise of reward. Whether you’re standing at a claw machine patiently tussling…