Segmentation is the process of separating your marketing audience into groups with similar traits. It’s a strategy that allows you…

Many of us have experienced that feeling of driving from A to B and arriving at our destination with no…

As the cost-of-living crisis worsens, Stonewater, a leading social housing provider, wanted to support its customers by helping them save…

You know when you read a blog and you think “yup, you’ve hit the nail on the head!”? That’s exactly…

When was the last time a business pleasantly surprised you? Was it when a supermarket customer assistant helped bring your…

If you’re thinking about making a purchase, let’s say a new TV, how likely is it that you would read…

2021 – completed it… 2022 – let’s do this! With COVID-19 still being a big part of our lives, we’ve already…

How do you define customer loyalty? 🤔 What does retention mean? 😕 What exactly is a points-based programme? 🥴 We’ve…

There’s nothing quite like the excitement of the build up to Christmas. The glistening lights in the streets, the sweet…