Sales Channel Solutions

Motivate Channel Partners

Boost your sales and build lasting loyalty with your channel partners by seamlessly transforming their performance into motivating rewards that drive both success and commitment.

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Customer Loyalty
Customer Loyalty Solutions

Supercharge Customer and Channel Loyalty

We design and manage B2B loyalty programmes that reward the right behaviours, strengthen communication and build the habits that drive repeat sales and deeper customer relationships.

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Employee Engagement
Employee Rewards Solutions

Engage Employees

Transform your workplace by fostering a culture of recognition that celebrates every achievement, driving motivation and creating a collaborative environment where your team thrives.

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Why Us?

Customer loyalty software for lasting B2B relationships

Strengthen retention, stand out from competitors, and drive growth with B2B loyalty and incentive solutions designed for business customers and channel partners.

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Trusted by leading B2B brands to power customer loyalty

Stop losing customers to your competition

Your customers have options. Your competitors are louder. And your partners are busier than ever. As acquisition costs climb, keeping people loyal takes more than a quick discount or rebate.

True loyalty comes from connection. From making customers feel valued, not just rewarded. And when you invest in the right B2B loyalty programme, supported by the right customer loyalty management platform, the results speak for themselves.

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Boost customer retention

Turn everyday customer actions into meaningful rewards that build loyalty and keep them coming back.

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Gain a competitive edge

Go beyond great products and create experiences that make your brand stand out and stay top of mind.

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Drive action with incentives

Use points to inspire repeat behaviour, build value, and keep customers engaged for longer.

Custom-fit loyalty for every industry

Drive growth across all channels

Every business is different, and so are the people you need to engage. Our customisable B2B loyalty solution is built to adapt seamlessly, so you can influence the behaviours that matter most, no matter who you’re incentivising.

Installers

Empower your installers, boost repeat trade sales, and turn your network into a loyal, revenue-driving powerhouse.

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Distributors

Build stronger, stickier relationships with your distributors and turn every partnership into long-term growth.

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Partners

Get channel partners excited about your products, equip them with the know-how on your latest innovations, and make your brand impossible to ignore.

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Resellers

Give your resellers the tools, confidence and motivation to champion your products and services louder than ever.

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Thinking about loyalty but not ready to commit?

We’ve got you. This free guide breaks down what makes customers come back and how loyalty fuels real growth

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Software built for B2B loyalty

From purchases to referrals, reward behaviours that drive growth with our seamless, data-driven B2B loyalty platform that business customers and channel partners love to use.


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Rewards
Engagement
Sales and claims
Insights
API and integrations
Perks

Give customers the rewards they want

With over 3,000 rewards spread over 20 diverse categories, our B2B loyalty programme has something for everyone. Customers can choose the rewards that excite them the most, ensuring they stay engaged and motivated to remain loyal.

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Engagement-driven tools motivate your B2B customers

Maximise loyalty with our engagement and learning tools designed to excite and motivate your B2B customers. Our customer loyalty platform enables you to transform your programme with a tiered loyalty structure, run campaigns, send segmented and personalised communications, and inspire participation with gamification.

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Seamlessly manage incentives for maximum impact

Fuel sales growth by setting customisable targets and rewarding points for hitting and exceeding goals – driving more purchases and boosting loyalty. Leverage our claims management tools to simplify the process and gain actionable insights into purchasing trends.

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Real-time data at your fingertips

Our user-friendly platform helps you understand customer preferences, spot sales opportunities and make data-driven decisions with instant performance snapshots. With flexible role-based access, managing your programme has never been easier!

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Effortlessly integrate with your existing systems

Our robust API makes integrating your third-party tools a breeze. Built for flexibility, it ensures seamless two-way communication with your data. Instantly access live points balances, create members and manage their profiles, and assign points – all with simple API calls.

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Enhance your programme’s appeal

Capture your customers’ attention by rewarding them with points for purchases through our partner-funded perks. With brands they love, like ASOS and Tesco, your programme becomes their go-to for everyday spending, keeping your brand top of mind.

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Increase loyalty and growth: How HOYA did it

HOYA Lens UK partnered with Incentivesmart to transform its incentive programme for independent opticians.

The new programme is driving stronger engagement, boosting sales, and delivering measurable year-on-year growth,  helping HOYA turn independent partners into loyal advocates and build lasting relationships across its network.

Built on experience, driven by results

With years of experience in customer loyalty and engagement, we know what it takes to turn your B2B relationships into long-term partnerships.

Our hybrid agency model combines strategic consultancy and behavioural expertise with in-house customer loyalty technology, so you get the creativity, insight and software performance needed to deliver measurable results over the long term.

We don’t just build platforms; our proactive approach to customer loyalty management and client success means that you can build loyalty that lasts.

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See our B2B customer loyalty platform for yourself

Book a quick demo and we’ll show you how easy it can be to build stronger customer relationships, boost repeat business and keep your brand front of mind.