Customer Appreciation Day is nearly here — mark your calendar for 16th May.Did you remember? Maybe. Maybe not. And maybe…

Let’s be honest — a lot of brands say they have a loyalty programme. But more often than not, it’s…

Not all loyalty is created equal. Some customers are so devoted they’d tattoo your logo on their arm (okay, maybe…

Looking ahead to 2025, loyalty programmes aren’t just about giving your customers a discount and calling it a day—they’re about…

Consumers demand more from brands to earn their lasting commitment; so effective loyalty management from sales, marketing and service teams…

As companies vye for customer attention, it’s fascinating to see that over 80% of businesses have already turned to customer…

For manufacturers, distributor sales are critical. By effectively leveraging distributor networks, you can significantly boost your profits and ensure sustainable…

Tiered loyalty programmes have become a cornerstone of modern consumer engagement strategies, revolutionising the way in which businesses reward customer…

When customer attention spans are shorter than a queue at a salad bar, keeping hold of your audience is no…