There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing,…

It’s one of the oldest clichés in the market’s handbook: 100% satisfaction guaranteed! But what does it actually feel like to be…

A customer loyalty programme is a really important piece of the business strategy because its main aim is to help retain your…

Studies show that referred customers prefer your company over others – that’s a fact worth noting, especially if you are…

When you want to improve the customer experience, it’s inevitable that you focus on just that: the customer experience. The…

The end of another year always represents a good opportunity to reflect on everything that has happened. The good, the…

In short, the answer is yes. All behaviour happens for a reason, so it’s really useful to understand the triggers…

By now, it’s no secret that customers like to be rewarded for their loyalty. In varying forms, this cycle has…

Segmentation is the process of separating your marketing audience into groups with similar traits. It’s a strategy that allows you…