On the lookout for smart ways to reel in new customers and keep current ones coming back for more? That’s…

Sometimes, the very best thing you can do is nothing at all. There’s a fine line between following up on…

You’ve heard the phrase, ‘Too many cooks spoil the broth,’ but what about this one: Too many words spoil the…

Promoting your business through traditional, one-size-fits-all techniques like flash sales and discounts that shave your margins thin feels like a…

Working for customer loyalty is one of the most valuable things you can work for. If you can create a…

From the space race to the rat race, competitive metaphors have been a mainstay for driving engagement and interest for…

There are few things more motivating than the promise of reward. Whether you’re standing at a claw machine patiently tussling…

B2B loyalty programmes play a pivotal role in fostering strong trade relationships, building channel customer advocacy and driving repeat trade…

Competitiveness is a sliding scale. Some of us are way up at the top, ready to stash 500 in Monopoly…