Incentivising good behaviour is backed by years of evidence. It’s incredibly effective at motivating further good behaviour – which is,…

We all understand the appeal of a good discount. It’s a universal language – one that will prove just as…

Reward is not a new concept and has been around for decades, even looking back at your childhood you learn…

There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing,…

It’s one of the oldest clichés in the market’s handbook: 100% satisfaction guaranteed! But what does it actually feel like to be…

A customer loyalty programme is a really important piece of the business strategy because its main aim is to help retain your…

Studies show that referred customers prefer your company over others – that’s a fact worth noting, especially if you are…

When you want to improve the customer experience, it’s inevitable that you focus on just that: the customer experience. The…

The end of another year always represents a good opportunity to reflect on everything that has happened. The good, the…