The Future Of B2B Loyalty Programmes

The Future Of B2B Loyalty Programmes

September 23rd 2021 - customer loyalty

Over the years, the format of business to business loyalty programmes has changed – and will almost certainly continue to do so. It all started in the late 1700s. Stores gave resellers copper tokens that could later be redeemed on future purchases. Fast forward to today and we have personalised notifications, smart cards, mobile apps, customisable programmes and personal rewards.

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Meet the Team - Tim Harris

Meet the Team - Tim Harris

September 13th 2021 - meet the team, Incentivesmarties

Tim Harris joined the Incentivesmart team back in November 2016 as a Senior Front-End Developer.

A lover of beer, film fanatic and quite possibly the most chilled out person you’ll ever meet, let’s get to get to know Tim…

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Why B2B Customer Loyalty Marketing Is An Essential Ingredient For Customer Retention

Why B2B Customer Loyalty Marketing Is An Essential Ingredient For Customer Retention

September 7th 2021 - customer loyalty

The competition is tough, the market is a little rattled, and the pressure is on to grow your revenue. Do you invest your marketing budget in more advertising and chase up cold leads, or do you try to create better, more profitable relationships with your existing customers? Perhaps with a B2B customer loyalty programme?

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Meet the Board - Ann Wilson

Meet the Board - Ann Wilson

September 6th 2021 - meet the team, Incentivesmarties

Ann joined Incentivesmart as Finance Director in spring 2021, she brings knowledge and experience earned during an outstanding career in finance.

As you might expect of any great FD, Ann is extremely organised, and efficient, but she also has a knack of bringing the numbers to life, making them interesting and meaningful to the board and wider team.

I grabbed a quick coffee with Ann to chat about her career and life at Incentivesmart.

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Getting started with creating a B2B loyalty programme

Getting started with creating a B2B loyalty programme

August 31st 2021 - customer loyalty

According to Loyalty 360, as many as 90% of B2B accounts believe that more personal interactions between a company and its partners create better relationships.

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How to Roll Out Culture Change Effectively

How to Roll Out Culture Change Effectively

August 25th 2021 - employee engagement

2020 - the year we all stayed home. Also the year that the world dramatically changed! Whether your business has had to adjust its working hours, on-site safety measures, or battle with supply chain disruptions, COVID-19 has undoubtedly challenged your regular operations, and your team, in some way. 

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How to Improve Customer Loyalty Out of Lockdown

How to Improve Customer Loyalty Out of Lockdown

August 23rd 2021 - customer loyalty

Since customer retention is far more cost-effective than generating and converting new leads, it pays to keep your customers happy! But since the pandemic, customer behaviour has changed. For example, it’s enhanced our use of digital technologies. In fact, according to a report from McKinsey and Company, COVID-19 has accelerated the digitation of customer interactions by several years. Understanding the needs of your customers couldn’t be ever more relevant in keeping those hard-earned customers onside. Establishing a loyalty-based relationship to increase repeat customer behaviour is essential, and we have all the tips to help you get this right.

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Meet the Board - Gary Lumby

Meet the Board - Gary Lumby

August 19th 2021 - meet the team, Incentivesmarties

Gary joined Incentivesmart in 2019 as a Non-Executive Director and offers a wealth of experience and contacts in banking and finance. Our CEO, Richard White, met Gary whilst on a business management course at Saïd Business School and there was clear synergy.

I grabbed a coffee with Gary to chat about his career and time so far at Incentivesmart.

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How to Evaluate your Distributor’s Performance

How to Evaluate your Distributor’s Performance

August 17th 2021 - customer loyalty

Evaluating your distributor’s performance can be complicated. How do you know that those who performed well yesterday will continue to do so tomorrow? How can you spot those with the greatest drive and passion? You need metrics, reports, information…most importantly, the right ones.

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10 of The Best Loyalty Programme Examples

10 of The Best Loyalty Programme Examples

August 11th 2021 - customer loyalty

How do you turn one-time customers into regulars? Loyalty programmes are a simple, reliable, and gloriously predictable way of incentivising customers to come back and spend with you over and over. Give a little something back to show how much you appreciate their business, and they might just stick with you for years and years. But, as with all the best things in life, getting it right takes time...

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Create an Environment Employees Want to Work In

Create an Environment Employees Want to Work In

August 9th 2021 - employee engagement

The Office - some people love it and others, well… not so much!

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Best Incentive Programmes for Distributors

Best Incentive Programmes for Distributors

July 29th 2021 - customer loyalty

Let’s cut to the chase! When launching a new incentive programme for your distributors it needs to perfect. No long-winded processes. No boring content. No uninspiring rewards. It needs to WOW!

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How to Use incentives For Channel Partner Training

How to Use incentives For Channel Partner Training

July 22nd 2021 - customer loyalty

More and more businesses are relying on channel partners to get their products out to the right customers. Why wouldn’t they? It’s an additional way of getting their product out to even more people! Think of it like this…

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Channel Partner Scorecard Metrics You Need To Know

Channel Partner Scorecard Metrics You Need To Know

July 14th 2021 - customer loyalty

We’ve all got that one friend who is more like a family member. You see them regularly, you love them dearly and wouldn’t change them for the world. Even though you’re not blood-related, you still value them just as much, sometimes more, as those who are.

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How To Motivate Your Distributors

How To Motivate Your Distributors

July 8th 2021 - customer loyalty

We all need a little motivation every now and then. Whether it’s to be more healthy, get more sleep, or get more work done, we’ve all been there! So if you’re finding that some of your distributors may be lacking in motivation, then don’t worry - that’s what this blog is for!

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Meet the Team - Roz

Meet the Team - Roz

July 6th 2021 - meet the team, Incentivesmarties

With 18 years of incentive and channel loyalty experience, Roz joined the Incentivesmart team in December 2020.  Her job title says it all really - Client Success Manager! You guessed it... She spends her days working closely with our clients to make sure their programmes are a success!

We love having Roz as part of our team (and not just because of her amazing bakery skills!)

Let's get to know her some more...

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Creating a Sales Incentive Plan That Actually Works

Creating a Sales Incentive Plan That Actually Works

July 1st 2021 - customer loyalty

In this day and age, incentivising a sales channel is pretty much expected. In fact,  81% of top-performing companies utilise incentive programmes to reward their sales associates. It’s all very well having one in place, but how do you ensure you get your desired outcomes? Well, it’s all in the planning! 

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Sales Incentive Ideas That Will Set You Apart

Sales Incentive Ideas That Will Set You Apart

June 24th 2021 - customer loyalty

Without a loyal sales network, your brand's potential for growth will always be limited. Think of it like this… You’re getting your hair cut. The hairdresser uses product A on your hair which you really like. The next time you go in, they use product B, which seems ok. On your next visit, they use product C. By this point, you’ve completely forgotten about product A. This hairdresser has no loyalty to a specific brand. If they did have a favourite which they always used, the brand would have the potential to really grow. Why? Because the hairdresser would always use and talk about it. Every single day! 

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6 Ways to Improve the Relationship Between Sales and Marketing

6 Ways to Improve the Relationship Between Sales and Marketing

June 18th 2021 - customer loyalty

Imagine you’re in a shop looking for a new laptop. You really like this particular one from brand A, but there’s one from brand B that also has your interest. A salesperson asks if you need any help, so you ask for their advice on which laptop is best. They seem to know everything about brand A, but they go a little quiet when asked about brand B. 

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Successful Channel Management that Will Create Brand Ambassadors

Successful Channel Management that Will Create Brand Ambassadors

June 9th 2021 - customer loyalty

Imagine it’s a Sunday and you’re in Tesco collecting some bits for the upcoming week. Going shopping whilst hungry is always a bad idea... Everything looks so good! You arrive in the bakery aisle. (Diets don’t count at the weekend, right?) The smell of fresh Tesco Finest cookies draws you in. But the way the icing is melting on those Mr Kipling cakes looks good too! But perhaps you fancy something more savoury? Decisions, decisions!

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Get on Your Bike for Willen Hospice!

Get on Your Bike for Willen Hospice!

June 8th 2021 - Incentivesmarties

Looking for a challenge this summer? Want to get fit? Perhaps you’re a keen cyclist?

Then why not join our CEO, Rich, and sign up for the Cycling Sportive in aid of Willen Hospice?*

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Data From your Distributor Rewards Programme: What’s it Good For?

Data From your Distributor Rewards Programme: What’s it Good For?

June 4th 2021 - customer loyalty

Question - do you actually know every single person who sells your product? Think outside your internal sales team. What about all your distributors and channel partners? Do you know what their sales approach is? Do you know if they need additional resources or support from you?

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Meet the Team - Emily

Meet the Team - Emily

May 17th 2021 - meet the team, Incentivesmarties

Emily Wright joined the Incentivesmart family in January 2021. With 7 years of marketing experience, she’s our first Marketing & Engagement Specialist within the business.

Emily not only supports the marketing for the Incentivesmart brand, but also works with our clients to help them increase engagement within their reward and recognition programmes.

A keen gym-goer, a cocktail lover and a fantastic marketer, we’re delighted to have her on-board!

Let's get to know her!

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How customer feedback can help you boost engagement

How customer feedback can help you boost engagement

May 15th 2021 - engagement, customer loyalty

We’ve all been there. You have a pleasant interaction with a cashier, an adviser on the phone, or a seemingly sentient chatbot, and then they ask the question: “would you mind answering a few questions about your experience?”. Customer feedback makes the world go round - letting you know the things you are doing for your customers that are really working, as well as the opportunities that you may be missing. But you can’t just go charging in like a rhinoceros; there is an art to getting it right. Structuring your process and introducing thoughtful incentives can help make sure your request for valuable feedback doesn’t disrupt an otherwise positive customer experience, but enhances it - like gravy on a Sunday roast. But we’re getting ahead of ourselves… To understand how to collect feedback in the best way possible, you first need to know what you’re aiming for. Here’s everything that collecting customer feedback can do for your business… 

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Managing Mental Health in the Workplace

Managing Mental Health in the Workplace

May 14th 2021 - employee engagement

It’s Monday morning… again.

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A channel loyalty programme solution to rebates that won’t impact your cash flow

A channel loyalty programme solution to rebates that won’t impact your cash flow

May 7th 2021 - customer loyalty

The best way to use rebates to attract new business is by using a straight cash discount, right? 

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How Incentivesmart's Loyalty Management Software can Help you Flourish

How Incentivesmart's Loyalty Management Software can Help you Flourish

April 30th 2021 - customer loyalty

"The purpose of a business is to create and keep a customer." 

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How to build a successful channel partner marketing programme

How to build a successful channel partner marketing programme

April 23rd 2021 - customer loyalty

A great channel partner programme gets results. Given the appropriate amount of time and investment, a successful programme can help grow your sales team, expand their collective expertise, improve the efficiency of your business and drive international growth. But what is the right amount of time? According to 24% of companies, channel partners take more than a year to become as productive as you need them to be. Granted, a year sounds like a bit of a wait, but patience pays off! Giving you 28% shorter sales cycles, 13% more sales reps hitting their targets, and 12% higher conversion rates, just to name a few benefits.

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Meet the Incentivesmart Pets!

Meet the Incentivesmart Pets!

April 15th 2021 - Incentivesmarties

They may wake you up early. They may cry when they’re hungry. They may even be a bit naughty sometimes. But we wouldn’t have them any other way! And no, we’re not talking about the kids! We’re talking about our beloved pets!

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Stress Awareness Month: Dealing with work-related stress

Stress Awareness Month: Dealing with work-related stress

April 12th 2021 - employee motivation, mental wellbeing

Whether it’s workload, long hours or perhaps tight deadlines, there are many reasons why people experience work-related stress. Unfortunately, it’s also very common. In fact, 1 in 5 people take a day off due to stress. However, 90% of these people cite a different reason for their absence.

In 2020, the most common cause of stress was work-related. Understandably, the pandemic had a lot to do with this. There were issues around job security, financial stability and of course – cabin fever.

A survey to over 2,000 people found that workplace stress has resulted 18% developing anxiety and 7% have even had suicidal thoughts.

So what do these terrifying statistics tell us? Do they say that people don’t feel confident talking about stress? Are they not being given enough support from their employer? And is there anything we can do to help combat it?

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How to build strong customer relationships via your distribution network

How to build strong customer relationships via your distribution network

April 9th 2021 - customer loyalty

What makes your business different to your competitors? What makes your products stand out in a crowded market? Finding your niche is absolutely vital in today's day and age. With many businesses offering similar products to yours, sometimes the only tactic to compete on is price… But this is completely unsustainable and shows no value! 

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Meet the Team - Jon Stevens

Meet the Team - Jon Stevens

March 31st 2021 - meet the team, Incentivesmarties

Jon Stevens joined Incentivesmart in December 2020 as Head of Operations. He's certainly no stranger to the industry... 20 years on and he's still loving it! 

As Head of Operations, Jon is the go-to man for all things (you guessed it!) operational. From managing existing supplier relationships and onboarding new ones, managing the Operations team, enhancing our catalogue offering, owning certification projects, (just to name but a few things!) Jon is already proving to be an amazing addition to the Incentivesmart family.

A rugby fanatic, a keen traveller and of course, an incredible leader, we're excited to have Jon join our team!

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Encouraging your sales channel to upsell and cross-sell

Encouraging your sales channel to upsell and cross-sell

March 26th 2021 - customer loyalty

Upselling and cross-selling - two simple strategies used to sell more! And two simple strategies that your sales channels should be using! 

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Top 3 signs to avoid the dreaded customer churn

Top 3 signs to avoid the dreaded customer churn

March 19th 2021 - customer loyalty

Think of a brand that you love. Let’s take Nike as an example. (Other brands are available…)

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Should your sales incentive programme for distributors be based on cash rewards or non cash rewards?

Should your sales incentive programme for distributors be based on cash rewards or non cash rewards?

March 12th 2021 - customer loyalty

Having a distribution network enables your business to grow and reach a much wider audience. It's a fantastic way to expand into new markets with less risk and upfront investment. Just like your in-house sales team, your distribution network will need support and encouragement when it comes to smashing those sales targets. 

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7 Dangers of Discounting

7 Dangers of Discounting

March 4th 2021 - customer loyalty

Sometimes in life we look for quick wins. What can help me achieve the results I want but in a shorter amount of time? The problem with these “quick wins” is it usually means missing out on the full potential. This is something businesses have to be cautious of when it comes to maintaining an effective pricing and marketing strategy.

How often have you been drawn into a price battle with your customer? You want to close the sale quickly but the price is causing an issue. So what do you do? Discount the price to secure the deal!

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How a customer effort score can gauge your customer satisfaction

How a customer effort score can gauge your customer satisfaction

February 26th 2021 - customer loyalty

Many marketing professionals are measured on customer satisfaction and engagement. Sounds easy, right? The happier the customer, the better!

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4 Best Practices to Enable Your Distribution Channels to Sell Effectively and Increase Your Market Share

4 Best Practices to Enable Your Distribution Channels to Sell Effectively and Increase Your Market Share

February 19th 2021 - customer loyalty

Your distribution channels are key to success! With them, you’re able to maximise your profits and grow your business sustainably. However, much of this success depends on the relationship you build with them and the support you offer to effectively practise sales enablement. Utilising a set of tried and tested best practices will help you to achieve consistent results that have a range of positive knock-on effects, such as:

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7 Metrics Needed to Determine Your Customer Retention Rate

7 Metrics Needed to Determine Your Customer Retention Rate

February 12th 2021 - customer loyalty

So you’ve identified your leads and converted them into customers. Your marketing efforts have paid off, right? Think again! Now the real hard work begins!

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Can rewards and recognition increase staff productivity?

Can rewards and recognition increase staff productivity?

February 5th 2021 - employee engagement, engagement, employees, recognition, reward

The simple answer is YES!

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Achieve Fairness in Reward Management With These 5 Steps

Achieve Fairness in Reward Management With These 5 Steps

January 22nd 2021 - employee engagement
39% of employees rate respect and fairness as the most critical attribute of a strong company culture. Companies that practice fairness in the workplace experience higher levels of employee retention, engagement, and performance. When impartial and honest feedback is amongst the core functions in an organisation's culture, employees are far more likely to be engaged and motivated to help the business achieve its goals.
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Why Your Reward and Recognition Strategy Should Include Core Values

Why Your Reward and Recognition Strategy Should Include Core Values

December 2nd 2020 - employee engagement
When your employees understand and are engaged with your core values, your business can truly thrive. That's why building a reward and recognition strategy on the foundation of these values is essential.
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How to promote core values in the workplace

How to promote core values in the workplace

November 18th 2020 - employee engagement
When embarking on improving the culture of your business, one of the first places to start is with defining your core values. However, your work doesn’t end there.
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How the Right Company Culture can Improve Employee Productivity

How the Right Company Culture can Improve Employee Productivity

November 11th 2020 - employee engagement
According to research conducted by TAB, 86% of organisations surveyed believe that company culture helps their productivity – and with good reason. Environments that support collaboration, communication, creativity, and work-life balance tend to attract and retain the best employees.
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Reward and Recognition: Setting the expectations for your employees

Reward and Recognition: Setting the expectations for your employees

October 27th 2020 - employee engagement
For businesses that want to create successful workplace cultures, a reward and recognition programme is an indispensable tool. According to Deloitte, companies that reward and recognise positive behaviours have a 14% higher productivity and performance output compared to organisations that don't.
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Achieve Your Desired Employee Behaviours With Incentivesmart

Achieve Your Desired Employee Behaviours With Incentivesmart

October 23rd 2020 - employee engagement
As with any initiative to get the desired behavioural outcomes from your employees, it's important to clearly identify the problems your organisation is facing and tailor your approach to targeting those issues.
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7 Steps to Launching a Programme with a Reward and Recognition Platform

7 Steps to Launching a Programme with a Reward and Recognition Platform

October 13th 2020 - employee engagement
Introducing a reward and recognition platform into your organisation is an exciting time – a smart step towards better employee experiences and improved engagement. 
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Group of veterans complete

Group of veterans complete "adventure therapy" excursion.

October 10th 2020 - Leadership

The man, the myth, the legend – our very own Kieran Rafferty – set off on an intrepid coast-to-coast adventure across Scotland this September with a group of fellow veterans.

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The Different Types of Customer Loyalty: Loyalty Platform Comparison

The Different Types of Customer Loyalty: Loyalty Platform Comparison

August 5th 2020 - customer loyalty
Introducing a customer loyalty programme into your business model is a fantastic way to boost retention and improve your customer relationships. Businesses that invest in creating positive interactions with audiences through personalised rewards schemes are also actively building their brand – an essential factor when competing in today's market. 
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How to get Consumers and Sales Channels Engaged With a New Customer Promotion

How to get Consumers and Sales Channels Engaged With a New Customer Promotion

July 28th 2020 - customer loyalty
Your loyalty programme should reward your customers and your distributors. Salespeople work hard to build networks and relationships that allow them to put your products in front of the right audience, and their efforts should be recognised. Likewise, customers that show consistent loyalty and engagement should be encouraged and rewarded for choosing your brand time and time again. So, if your marketing team has created an exciting promotion that you're hoping will boost sales or interest in your offering, it's essential to consider two things:
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