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Engagement Trends

The Different Types of Customer Loyalty: Loyalty Platform Comparison

The Different Types of Customer Loyalty: Loyalty Platform Comparison

August 5th 2020 - customer loyalty
Introducing a customer loyalty programme into your business model is a fantastic way to boost retention and improve your customer relationships. Businesses that invest in creating positive interactions with audiences through personalised rewards schemes are also actively building their brand – an essential factor when competing in today's market. 
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How to get Consumers and Sales Channels Engaged With a New Customer Promotion

How to get Consumers and Sales Channels Engaged With a New Customer Promotion

July 28th 2020 - customer loyalty
Your loyalty programme should reward your customers and your distributors. Salespeople work hard to build networks and relationships that allow them to put your products in front of the right audience, and their efforts should be recognised. Likewise, customers that show consistent loyalty and engagement should be encouraged and rewarded for choosing your brand time and time again. So, if your marketing team has created an exciting promotion that you're hoping will boost sales or interest in your offering, it's essential to consider two things:
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7 Tips for Creating a Loyal Customer With an Engagement Programme

7 Tips for Creating a Loyal Customer With an Engagement Programme

July 15th 2020 -

In the UK alone, 660 000 new businesses are registered every year, so there are likely to be plenty of brands with similar products and services to yours. In this highly competitive market, connecting with customers and differentiating your brand through an engagement programme can be a powerful way to establish customer loyalty. 

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Create a Loyalty Programme that will Engage Your Sales Channels and Customers

Create a Loyalty Programme that will Engage Your Sales Channels and Customers

July 13th 2020 -
It's easy to understand how a happy and motivated sales channel will impact the customer experience your company offers. After all, when was the last time you bought something from a salesperson who lacked product knowledge or showed little interest in you as a buyer?
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The Real Impact of Reducing your Marketing Budget

The Real Impact of Reducing your Marketing Budget

June 17th 2020 - customer loyalty
When businesses start reviewing their finances, particularly during an economic downturn or in the advent of political instability, marketing activities tend to be classified as expenses. In Denmark, for example, 47.46% of CMOs and marketing managers reduced their marketing budgets at the start of 2020. 
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6 Customer Engagement Tools To Help You Maintain Customer Loyalty

6 Customer Engagement Tools To Help You Maintain Customer Loyalty

May 29th 2020 - customer loyalty
Investing in building a loyal customer base is one of the most rewarding things an organisation can do. The positive feedback loop created by brand loyal customers will help your business to sustain during tough times and continue to thrive under pressure. When a customer repeatedly chooses your products and services, regardless of the alluring temptations that competitors offer, it means that your company is exceeding expectations and achieving loyalty.
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7 Mood-boosting Tips to Help Your Remote Team's Morale

7 Mood-boosting Tips to Help Your Remote Team's Morale

May 13th 2020 -
A 2019 survey revealed that 99% of respondents would be happy to work remotely, at least occasionally. Whether remote work is the new protocol for your workplace or an opportunity you make available to employees when needed, there are numerous benefits, for example: 
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How to Help Your Sales Channel Look After Your Customer Base During Uncertain Times

How to Help Your Sales Channel Look After Your Customer Base During Uncertain Times

May 6th 2020 - customer loyalty, remote working
Managing a sales channel is already a complex process that requires excellent communication between your brand and its distributors. Typically, the goal is to encourage and reward sales and keep your affiliates invested in your business by offering support and great content to pass on to customers and leads. 
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ROI Of Incentivesmart For Your HR KPIs

ROI Of Incentivesmart For Your HR KPIs

April 22nd 2020 - employee motivation, employee engagement, engagement
Traditionally, human resource departments would handle the administrative operational functions of a business. In response to the changing demands of businesses and employees, however, HR now has a more strategic role in shaping the workforce of a company, managing conflict, encouraging high performance, job satisfaction and boosting retention.

All of these activities have financial implications and impact an organisation's ability to achieve its goals. For this reason, HR managers need accurate data and quantifiable means of measuring the success of their activities. If you're considering investing in an incentive scheme, for example, stakeholders will be keen to see a return on investment (ROI). Incentivesmart can help you demonstrate how your employee recognition and rewards scheme is helping you to smash your KPIs.

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7 Remote Working Opportunities for your Employees to Take Advantage of

7 Remote Working Opportunities for your Employees to Take Advantage of

April 17th 2020 - employee engagement, remote working
Whether remote working has been long established in your company, or you're suddenly embracing this model to ensure that your team remains productive in the current climate, many positives can emerge from this initiative – for businesses and employees. 

Since no one really knows how long the lockdown will continue, or what the transition back into a normal working day will look like, it's a good idea to explore the benefits of remote working and keep employees engaged for the duration.

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9 Online Activities to Engage Your Remote Employees

9 Online Activities to Engage Your Remote Employees

April 8th 2020 - employee motivation, employee engagement, engagement, remote working
Has your company made a sharp swerve into the remote working lane? Many organisations have undergone an almost overnight transformation to enable employees to work from home – an essential business survival tactic in the current climate.
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7 Tips to Stay Connected With Your Team While Remote Working

7 Tips to Stay Connected With Your Team While Remote Working

April 1st 2020 - employee motivation, employee engagement, engagement, remote working
Remote working isn't a new concept. In 2015, 4.2 million people in the UK were already regularly working from home. Many companies have adopted (or were considering) this model long before recent events. However, if the current global situation has preempted the transition into remote working for your business, you may be tackling some novel challenges. 
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How To Report On ROI From Your Customer Loyalty Programme Software

How To Report On ROI From Your Customer Loyalty Programme Software

February 18th 2020 - customer loyalty
Competing on price alone or using fly-by-night sales tactics won't ensure sustainable business growth in a relationship economy. If you're one of the 82% of companies that recognises customer retention as a more cost-effective strategy, then you're likely to be considering the implementation of a customer loyalty programme. Statistically, existing customers make up 65% of a company's business – it makes sense to keep them happy.

However, as with all infrastructural investments, your customer loyalty programme software needs to yield measurable results to validate its share of the budget and demonstrate how it contributes to the organisation's ability to meet targets. 

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How Using Customer Loyalty Software Can Help You Smash Your Targets

How Using Customer Loyalty Software Can Help You Smash Your Targets

February 14th 2020 - engagement, customer loyalty
Loyal customers are, essentially, the proof in the marketing pudding. You spend hours creating campaigns that aim to engage leads and convert them into buyers, but the ultimate goal of the transaction is more profound. 

Building strong emotional connections throughout the sales cycle reinforces customer loyalty and ensures your brand's longevity. In a global market, where choice is abundant, this should be a priority.

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Want to increase workplace productivity?

Want to increase workplace productivity?

September 18th 2019 - employee motivation, employee engagement, engagement, employees, recognition, reward
We all know those who are satisfied with their jobs report being happier overall, however, the benefits of being a satisfied employee may extend even further than previously thought

Employee satisfaction means lower staff turnover and increased productivity, sure, but recent studies suggest that, for those that love what they do, it even has long-term health benefits. Workplace satisfaction speaks into concentration, focus, physical and mental health, and the ability to manage personal finances and relationships outside of work.

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Leading with others in mind

Leading with others in mind

September 4th 2019 - Leadership, Diversity
At its heart, servant leadership is about leaders meeting the needs of their followers by demonstrating ethics and empathy – and much less about ego and personal ambition.

When some people hear the phrase ‘servant leadership’, they automatically associate it with a ‘soft management’ style and believe it’s impossible to serve and lead at the same and is incompatible with the tough world of business.

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Boosting employee engagement through Gamification. A checklist

Boosting employee engagement through Gamification. A checklist

June 4th 2019 - employee motivation, employee engagement, engagement
The second of our two-part series that highlights how gamification can be an opportunity for boosting employee engagement. Jen Norton shares with us a check-list to support your employee engagement journey.
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Boosting employee engagement with Gamification.

Boosting employee engagement with Gamification.

May 21st 2019 - employee motivation, employee engagement, engagement
Ah, that perennial ‘employee engagement challenge’ that continues to confound HR and internal communication teams around the world. Jen Norton believes that gamification is part of the solution. Here are her suggestions on implementation for increased engagement
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Leadership is a two-way street

Leadership is a two-way street

March 12th 2019 - employee motivation, employee engagement, engagement
Rich White writes on how to leverage your profit and growth through customer loyalty

Let’s demystify a common bit of management jargon right out the blocks – starting with ‘Service Profit Chain’. It’s about how the value that your business ultimately provides is actually driven by your employee’s satisfaction, loyalty and productivity. In the search to reach the maximum customer satisfaction you should turn your thoughts to how you engage with your employees.

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Meet the team: Matt

Meet the team: Matt

May 24th 2018 - employees, company, meet the team, incentivesmart
Who are you and what do you do at incentivesmart?

I’m Matt, the Business Development Manager at incentivesmart. I studied a degree in golf (really!) at University, following this I tried my hand playing golf full time. Unfortunately, this didn’t work out as I’d dreamt. I then proceeded to spend many years working in the leisure industry.

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Why Should You Care about Employee Engagement?

Why Should You Care about Employee Engagement?

February 6th 2018 - employee motivation, employee engagement, engagement

There’s a reason you get up, go to work and work hard, right?

Everyone’s reasons and motivation for going to work will vary to some degree. Yes, it would be fair to say regardless of job or profession most people’s motivation to work is underlined by financial circumstance, the basic need to provide shelter, food and of course Wi-Fi for themselves or their family.

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2018 - The Year of Engagement

2018 - The Year of Engagement

January 17th 2018 - employee motivation, employee engagement, engagement, customer loyalty

The festive period almost seems like a blurry and distant memory but now we are all propelled forward into the new working year feeling refreshed and exuberant.

It can be difficult bringing in the new year with the expectation of starting something new and we understand that even just thinking of a resolution can seem pretty daunting.

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How Celebrity is Creating Engagement, and What Business Can Learn From Them

How Celebrity is Creating Engagement, and What Business Can Learn From Them

October 11th 2017 - employee motivation, employee engagement, employees, recognition, reward

Social media platforms used for engagement, such as Twitter and Snapchat aren’t for everyone. But one quick dip into the sea of celebrity and influencers can show you just how good these people (or their social media managers) are at marketing.

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Meet The Team: Kieran

Meet The Team: Kieran

September 6th 2017 - employees, company, meet the team, incentivesmart
Who are you and what do you do at incentivesmart?

I’m Kieran, one of the Account Managers at incentivesmart, and I manage a number of our key accounts.

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How Important is Timing in Recognition?

How Important is Timing in Recognition?

September 6th 2017 - employee motivation, employee engagement, employees, customer loyalty, recognition, reward

We all know what it feels like to be recognised for achieving.

It’s great to be praised and rewarded for a job well done. But we also know how important it is to be recognised in good time. Leave it a little too long, and we feel ignored, like the work we’ve done has just swept away in the masses, and in worse cases it can lead to a disgruntled work-force.

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Meet The Team: Tim

Meet The Team: Tim

July 5th 2017 - employees, company, meet the team, incentivesmart
Who are you and what do you do at incentivesmart?

I’m Tim Harris and am the Senior Front-end Developer here at incentivesmart. I originally did a degree in Multimedia Design and have 18 years experience in web-related technologies.

I’m currently working on some interactive websites for various promotions and designing up engaging email flyers.

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Meet The Team: Wayne

Meet The Team: Wayne

May 5th 2017 - employees, company, meet the team, incentivesmart
Who are you and what do you do at incentivesmart?

Hi I’m Wayne and I’m the Business Development Manager at incentivesmart. I am fairly new to the company and I work on New Business and member recruitment for one of our largest accounts.

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The Golden Rule

The Golden Rule

May 5th 2017 - employee motivation, employee engagement, customer loyalty

In life, we know to follow the Golden Rule “Do as you would be done by”; simply put ‘treat others as you would want to be treated’. But internally in business this is far too often forgotten.

All companies have guidelines and best practices for how their customers should be treated. Repeat custom and loyalty is so important to a thriving and successful, long standing business, but many companies don’t catch onto the fact that these same best practices should be extended to staff, and that the type of service staff provide to each other will be directly reflected in the way external service is provided.

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