How Incentivesmart's Loyalty Management Software can Help you Flourish

How Incentivesmart's Loyalty Management Software can Help you Flourish

April 30th 2021 - customer loyalty

"The purpose of a business is to create and keep a customer." 

read more
How to build a successful channel partner marketing programme

How to build a successful channel partner marketing programme

April 23rd 2021 - customer loyalty

A great channel partner programme gets results. Given the appropriate amount of time and investment, a successful programme can help grow your sales team, expand their collective expertise, improve the efficiency of your business and drive international growth. But what is the right amount of time? According to 24% of companies, channel partners take more than a year to become as productive as you need them to be. Granted, a year sounds like a bit of a wait, but patience pays off! Giving you 28% shorter sales cycles, 13% more sales reps hitting their targets, and 12% higher conversion rates, just to name a few benefits.

read more
How to build strong customer relationships via your distribution network

How to build strong customer relationships via your distribution network

April 9th 2021 - customer loyalty

What makes your business different to your competitors? What makes your products stand out in a crowded market? Finding your niche is absolutely vital in today's day and age. With many businesses offering similar products to yours, sometimes the only tactic to compete on is price… But this is completely unsustainable and shows no value! 

read more
Should your sales incentive programme for distributors be based on cash rewards or non cash rewards?

Should your sales incentive programme for distributors be based on cash rewards or non cash rewards?

March 12th 2021 - customer loyalty

Having a distribution network enables your business to grow and reach a much wider audience. It's a fantastic way to expand into new markets with less risk and upfront investment. Just like your in-house sales team, your distribution network will need support and encouragement when it comes to smashing those sales targets. 

read more
7 Dangers of Discounting

7 Dangers of Discounting

March 4th 2021 - customer loyalty

Sometimes in life we look for quick wins. What can help me achieve the results I want but in a shorter amount of time? The problem with these “quick wins” is it usually means missing out on the full potential. This is something businesses have to be cautious of when it comes to maintaining an effective pricing and marketing strategy.

How often have you been drawn into a price battle with your customer? You want to close the sale quickly but the price is causing an issue. So what do you do? Discount the price to secure the deal!

read more
How a customer effort score can gauge your customer satisfaction

How a customer effort score can gauge your customer satisfaction

February 26th 2021 - customer loyalty

Many marketing professionals are measured on customer satisfaction and engagement. Sounds easy, right? The happier the customer, the better!

read more
4 Best Practices to Enable Your Distribution Channels to Sell Effectively and Increase Your Market Share

4 Best Practices to Enable Your Distribution Channels to Sell Effectively and Increase Your Market Share

February 19th 2021 - customer loyalty

Your distribution channels are key to success! With them, you’re able to maximise your profits and grow your business sustainably. However, much of this success depends on the relationship you build with them and the support you offer to effectively practise sales enablement. Utilising a set of tried and tested best practices will help you to achieve consistent results that have a range of positive knock-on effects, such as:

read more
7 Metrics Needed to Determine Your Customer Retention Rate

7 Metrics Needed to Determine Your Customer Retention Rate

February 12th 2021 - customer loyalty

So you’ve identified your leads and converted them into customers. Your marketing efforts have paid off, right? Think again! Now the real hard work begins!

read more
The Different Types of Customer Loyalty: Loyalty Platform Comparison

The Different Types of Customer Loyalty: Loyalty Platform Comparison

August 5th 2020 - customer loyalty
Introducing a customer loyalty programme into your business model is a fantastic way to boost retention and improve your customer relationships. Businesses that invest in creating positive interactions with audiences through personalised rewards schemes are also actively building their brand – an essential factor when competing in today's market. 
read more
How to get Consumers and Sales Channels Engaged With a New Customer Promotion

How to get Consumers and Sales Channels Engaged With a New Customer Promotion

July 28th 2020 - customer loyalty
Your loyalty programme should reward your customers and your distributors. Salespeople work hard to build networks and relationships that allow them to put your products in front of the right audience, and their efforts should be recognised. Likewise, customers that show consistent loyalty and engagement should be encouraged and rewarded for choosing your brand time and time again. So, if your marketing team has created an exciting promotion that you're hoping will boost sales or interest in your offering, it's essential to consider two things:
read more
The Real Impact of Reducing your Marketing Budget

The Real Impact of Reducing your Marketing Budget

June 17th 2020 - customer loyalty
When businesses start reviewing their finances, particularly during an economic downturn or in the advent of political instability, marketing activities tend to be classified as expenses. In Denmark, for example, 47.46% of CMOs and marketing managers reduced their marketing budgets at the start of 2020. 
read more
6 Customer Engagement Tools To Help You Maintain Customer Loyalty

6 Customer Engagement Tools To Help You Maintain Customer Loyalty

May 29th 2020 - customer loyalty
Investing in building a loyal customer base is one of the most rewarding things an organisation can do. The positive feedback loop created by brand loyal customers will help your business to sustain during tough times and continue to thrive under pressure. When a customer repeatedly chooses your products and services, regardless of the alluring temptations that competitors offer, it means that your company is exceeding expectations and achieving loyalty.
read more
How to Help Your Sales Channel Look After Your Customer Base During Uncertain Times

How to Help Your Sales Channel Look After Your Customer Base During Uncertain Times

May 6th 2020 - customer loyalty, remote working
Managing a sales channel is already a complex process that requires excellent communication between your brand and its distributors. Typically, the goal is to encourage and reward sales and keep your affiliates invested in your business by offering support and great content to pass on to customers and leads. 
read more
How To Report On ROI From Your Customer Loyalty Programme Software

How To Report On ROI From Your Customer Loyalty Programme Software

February 18th 2020 - customer loyalty
Competing on price alone or using fly-by-night sales tactics won't ensure sustainable business growth in a relationship economy. If you're one of the 82% of companies that recognises customer retention as a more cost-effective strategy, then you're likely to be considering the implementation of a customer loyalty programme. Statistically, existing customers make up 65% of a company's business – it makes sense to keep them happy.

However, as with all infrastructural investments, your customer loyalty programme software needs to yield measurable results to validate its share of the budget and demonstrate how it contributes to the organisation's ability to meet targets. 

read more
How Using Customer Loyalty Software Can Help You Smash Your Targets

How Using Customer Loyalty Software Can Help You Smash Your Targets

February 14th 2020 - engagement, customer loyalty
Loyal customers are, essentially, the proof in the marketing pudding. You spend hours creating campaigns that aim to engage leads and convert them into buyers, but the ultimate goal of the transaction is more profound. 

Building strong emotional connections throughout the sales cycle reinforces customer loyalty and ensures your brand's longevity. In a global market, where choice is abundant, this should be a priority.

read more
2018 - The Year of Engagement

2018 - The Year of Engagement

January 17th 2018 - employee motivation, employee engagement, engagement, customer loyalty

The festive period almost seems like a blurry and distant memory but now we are all propelled forward into the new working year feeling refreshed and exuberant.

It can be difficult bringing in the new year with the expectation of starting something new and we understand that even just thinking of a resolution can seem pretty daunting.

read more
How Important is Timing in Recognition?

How Important is Timing in Recognition?

September 6th 2017 - employee motivation, employee engagement, employees, customer loyalty, recognition, reward

We all know what it feels like to be recognised for achieving.

It’s great to be praised and rewarded for a job well done. But we also know how important it is to be recognised in good time. Leave it a little too long, and we feel ignored, like the work we’ve done has just swept away in the masses, and in worse cases it can lead to a disgruntled work-force.

read more
The Golden Rule

The Golden Rule

May 5th 2017 - employee motivation, employee engagement, customer loyalty

In life, we know to follow the Golden Rule “Do as you would be done by”; simply put ‘treat others as you would want to be treated’. But internally in business this is far too often forgotten.

All companies have guidelines and best practices for how their customers should be treated. Repeat custom and loyalty is so important to a thriving and successful, long standing business, but many companies don’t catch onto the fact that these same best practices should be extended to staff, and that the type of service staff provide to each other will be directly reflected in the way external service is provided.

read more