Your distribution channels are key to success! With them, you’re able to maximise your profits and grow your business sustainably. However, much of this success depends on the relationship you build with them and the support you offer to effectively practise sales enablement. Utilising a set of tried and tested best practices will help you to achieve consistent results that have a range of positive knock-on effects, such as:
February 12th 2021 -
So you’ve identified your leads and converted them into customers. Your marketing efforts have paid off, right? Think again! Now the real hard work begins!
August 5th 2020 -
Introducing a customer loyalty programme into your business model is a fantastic way to boost retention and improve your customer relationships. Businesses that invest in creating positive interactions with audiences through personalised rewards schemes are also actively building their brand – an essential factor when competing in today's market.
July 28th 2020 -
Your loyalty programme should reward your customers and your distributors. Salespeople work hard to build networks and relationships that allow them to put your products in front of the right audience, and their efforts should be recognised. Likewise, customers that show consistent loyalty and engagement should be encouraged and rewarded for choosing your brand time and time again. So, if your marketing team has created an exciting promotion that you're hoping will boost sales or interest in your offering, it's essential to consider two things:
June 17th 2020 -
When businesses start reviewing their finances, particularly during an economic downturn or in the advent of political instability, marketing activities tend to be classified as expenses. In Denmark, for example, 47.46% of CMOs and marketing managers reduced their marketing budgets at the start of 2020.
May 29th 2020 -
Investing in building a loyal customer base is one of the most rewarding things an organisation can do. The positive feedback loop created by brand loyal customers will help your business to sustain during tough times and continue to thrive under pressure. When a customer repeatedly chooses your products and services, regardless of the alluring temptations that competitors offer, it means that your company is exceeding expectations and achieving loyalty.
May 6th 2020 -
Managing a sales channel is already a complex process that requires excellent communication between your brand and its distributors. Typically, the goal is to encourage and reward sales and keep your affiliates invested in your business by offering support and great content to pass on to customers and leads.
February 18th 2020 -
Competing on price alone or using fly-by-night sales tactics won't ensure sustainable business growth in a relationship economy. If you're one of the 82% of companies that recognises customer retention as a more cost-effective strategy, then you're likely to be considering the implementation of a customer loyalty programme. Statistically, existing customers make up 65% of a company's business – it makes sense to keep them happy.
However, as with all infrastructural investments, your customer loyalty programme software needs to yield measurable results to validate its share of the budget and demonstrate how it contributes to the organisation's ability to meet targets.
February 14th 2020 -
Loyal customers are, essentially, the proof in the marketing pudding. You spend hours creating campaigns that aim to engage leads and convert them into buyers, but the ultimate goal of the transaction is more profound.
Building strong emotional connections throughout the sales cycle reinforces customer loyalty and ensures your brand's longevity. In a global market, where choice is abundant, this should be a priority.
January 17th 2018 -
The festive period almost seems like a blurry and distant memory but now we are all propelled forward into the new working year feeling refreshed and exuberant.
It can be difficult bringing in the new year with the expectation of starting something new and we understand that even just thinking of a resolution can seem pretty daunting.
September 6th 2017 -
We all know what it feels like to be recognised for achieving.
It’s great to be praised and rewarded for a job well done. But we also know how important it is to be recognised in good time. Leave it a little too long, and we feel ignored, like the work we’ve done has just swept away in the masses, and in worse cases it can lead to a disgruntled work-force.
June 1st 2017 -
You’ll know how difficult it can be out there to maintain your effective pricing strategy. How often have you been drawn into a price battle with your customer, with the biggest threat going through your mind that you’ll lose the sale if you don’t discount?
May 5th 2017 -
In life, we know to follow the Golden Rule “Do as you would be done by”; simply put ‘treat others as you would want to be treated’. But internally in business this is far too often forgotten.
All companies have guidelines and best practices for how their customers should be treated. Repeat custom and loyalty is so important to a thriving and successful, long standing business, but many companies don’t catch onto the fact that these same best practices should be extended to staff, and that the type of service staff provide to each other will be directly reflected in the way external service is provided.